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10 Facebook Marketing Statistics Every Marketer Should Know

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By Author: John Villegas
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Facebook is one of the largest social media platforms in the world with over 2.7 billion active users as of 2023. As such, it continues to play a significant role in marketing efforts for businesses of all sizes. For marketers, it is essential to stay informed of the latest trends and statistics to make informed decisions about their Facebook marketing strategies. This is especially important given the ever-evolving landscape of the platform, as well as the increasing competition for attention and engagement from users. In this article, we will discuss 10 key statistics that every marketer should be aware of in 2023 to optimise their Facebook marketing efforts.

Facebook Statistics to know

Facebook User Demographics

Facebook user demographics are crucial for marketers to understand as they play a major role in determining the success of marketing campaigns. As of 2023, Facebook has a massive user base with over 2.8 billion active users. The platform's user base is diverse in terms of age and gender, with the majority being young adults between the ages of 18-24.

Additionally, Facebook users are spread ...
... out across the world, making it a valuable tool for targeting specific geographic locations. Understanding the demographics of Facebook users can help marketers create targeted campaigns that reach the right audience and drive better results.

Type of Users

Furthermore, having an understanding of Facebook user demographics can also help marketers make informed decisions about their ad spending. For example, if a brand's target audience is primarily made up of women aged 25-34, they may want to allocate more of their ad budget to Facebook as it has a high concentration of this demographic.

On the other hand, if a brand's target audience is primarily older adults, they may want to consider alternative platforms that have a higher concentration of this demographic. Understanding user demographics on Facebook is a crucial aspect of creating effective marketing strategies and maximising the return on investment for ad spending.

Engagement Metrics

Engagement metrics are crucial indicators of the effectiveness of your Facebook marketing efforts. They include the average organic reach of your Facebook posts, average click-through rates (CTR) on your ads and average conversion rates on your ads. Understanding these statistics is important for setting realistic goals and measuring the success of your campaigns. For example, the average organic reach of Facebook posts has been steadily decreasing over the years, so marketers need to factor in this trend and focus on other ways to increase their reach, such as boosting posts or utilising Facebook's advertising options.


The average CTR on Facebook ads can give marketers a sense of how well their ads are resonating with their target audience, while average conversion rates can indicate the effectiveness of their advertising efforts in terms of generating sales or leads.

Ad Spend and Cost-Per-Click (CPC)

Ad Spend and Cost-Per-Click (CPC) are crucial metrics for marketers to understand when it comes to Facebook advertising. With the platform continuing to be one of the largest advertising channels, marketers must have a solid understanding of the costs involved in advertising on Facebook.

As of 2023, total ad spending on Facebook is expected to reach billions of dollars, with an average CPC for Facebook ads being significantly lower than other advertising platforms. However, this lower cost does not necessarily guarantee a better return on investment, as other factors such as target audience, ad placement, and ad relevance all play a role in the overall success of a Facebook ad campaign. By keeping a close eye on these metrics, marketers can effectively allocate their advertising budget and optimise their campaigns for maximum ROI.

As such, marketers should continuously monitor and adjust their ad campaigns to maintain a profitable CPC. By utilising the latest ad targeting and optimization techniques, marketers can effectively reach their desired audience while keeping ad spending and CPC in check.

Video Marketing

Video marketing has become increasingly popular on Facebook, with users showing a preference for visually engaging content.

In 2023, marketers should be aware that video content has the potential to drive higher engagement rates compared to other types of content on the platform. Best practices for video marketing on Facebook include creating short, attention-grabbing videos that effectively convey the message and using captions for videos to improve accessibility.

To maximise the impact of video marketing efforts on Facebook, marketers should also consider the use of interactive features such as shoppable videos and call-to-action buttons. With these strategies in mind, video marketing on Facebook can be a highly effective tool for reaching and engaging with target audiences.

Video contents - Live videos, videos in different formats

Additionally, Facebook's algorithm tends to favour video content, increasing the reach and visibility of video posts. Live video is another trend that has gained traction on the platform, providing real-time engagement opportunities for marketers.

Marketers should also experiment with different video formats, such as vertical videos, to determine which format resonates best with their target audience.

Mobile Marketing

Mobile marketing on Facebook is becoming increasingly important for marketers to understand. With a significant percentage of Facebook users accessing the platform via mobile devices, marketers must optimise their ads for mobile viewing.

On average, mobile users engage with Facebook ads differently than those on desktop, and marketers need to be aware of these differences to create effective campaigns. Best practices for mobile-optimised Facebook ads include designing ads with a clear, concise message and using eye-catching visuals that are easily viewed on small screens. Understanding these statistics and trends is essential for successful Facebook marketing in 2023.


E-commerce has become an increasingly popular use of Facebook for businesses looking to drive sales. In 2023, marketers need to understand the statistics surrounding Facebook's role in e-commerce. One key statistic to keep in mind is the usage of Facebook for e-commerce sales. With millions of active users, Facebook provides a large potential customer base for businesses selling products or services online.

Additionally, understanding the average conversion rates for Facebook ecommerce ads can help businesses determine the effectiveness of their advertising efforts and make informed decisions about their marketing budget.

Influencer Marketing

Influencer marketing on Facebook continues to grow in popularity as a way for brands to reach their target audience through trusted and influential individuals. Marketers should be aware of the average engagement rates for influencer marketing content on Facebook, as well as the best practices for maximising the impact of these campaigns.

By working with influencers who align with their brand values and have a strong following within their target audience, companies can leverage the power of influencer marketing to drive awareness, engagement, and conversions on Facebook. Marketers need to stay up-to-date on the latest trends and best practices for influencer marketing on Facebook to make the most of this increasingly important marketing strategy.


In conclusion, understanding the latest Facebook marketing statistics is crucial for marketers looking to stay ahead of the curve. By staying informed on trends such as user demographics, engagement metrics, ad spending, video marketing, mobile optimization, e-commerce, and influencer marketing, marketers can make informed decisions and adjust their strategies accordingly.

With over 2.7 billion active users, Facebook continues to be a major player in the world of digital marketing. By incorporating these key statistics into your marketing plan, you can improve the effectiveness and ROI of your Facebook marketing efforts.

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