How To Use The Right Colour Scheme For Your Website?

By Author: Liam Mackie
Total Articles: 423
Comment this article

When you check out a website what is the first thing that caches your attention? Research shows that the use of correct colours in the website plays an important role in attracting the customers towards your products and services. The colours used should be appropriate and should reflect your products and brand properly. When you use colours that are diametrically opposite to what your products and brand stand for, it will have an adverse effect on the customers. They will get confused and will not be able to relate to your company. What might seem like an insignificant thing plays an important role. Pay attention to the colours used in your website if you want to create the right impression.
 
Interesting Facts about the Colour and its Role in Making Your Website Recognizable:
 

85% of the time, the colours used in the website influence customer’s decision to buy the product.
Nearly 90% of the new customers are attracted by the colour scheme of your website.
Our subconscious judgmental power is influenced by the colour combination used in the website. This ...
... happens in nearly 60 to 70% cases.
80% of the time, a customer recognises a brand by its colour. For example: red colour is associated with Coca Cola and Blue is associated with Pepsi.
Research shows that the right colour combination holds the customer’s attention span by nearly three times longer.

 
How to Use the Right Colour Scheme for Your Website?
When you get in touch with a website company in Kolkata you need to discuss about this. It is important to have a clear understanding about which colours will go best with your brand. For this, you can concentrate on the following aspects:
 

Choose colours that blend well. Why don’t you go through the colour theory to understand what to do?
Customers are unable to process too much information at one go. Hence, you need to use the right set of colours in order to guide them through your website. You organize their course of action when they browse your website.
Make sure that contrasting colours are used all throughout the website. This will make it easier for the customers to read the text. Using the same background and text colour will affect the readability of the text.
You can break the use of different colour schemes to 60% use of dark colours, 30% use of light colours and the remaining 10% will be neutral colours.

 
About the Author: This contribution has been made by Liam Mackie who has written a number of articles on website company in Kolkata and provides fruitful information.