Digital Adex Has Grown By 35% In 2022

By Author: Rahul Sharma
Total Articles: 130
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In spite of all this growth, we must note that Digital ADEX in India trails behind Global ADEX. Digital share in Global ADEX is 68%. A 10-year review shows that Digital has grown from a mere Rs. 3,050 crores, with a 9% share to Rs. 34,405 crores with a 38% share today. Over these 10 years, in all the years it has grown by around 30% or more, each year, except in Covid year 2020, when it grew by only 10%.

“The reason for Digital’s growth is clearly its now massive reach across the spectrum, with it overtaking TV Reach in some States. Advertisers realise that without Digital they will not reach some key consumers. The second reason is our ability to target much more meaningfully on Digital than conventional demographics into psychographics, contextual targeting, retargeting, hyperlocal targeting, etc., and has opened up the exciting opportunity to do scaled communication in a customized manner. The third reason is our ability in some way or form to track some response to advertising across the marketing funnel.” the report says.

“Digital’s power comes from its versatility, it has a key role to play across ...
... the entire marketing. Digital marketing is growing because of the advertising agency that has the best brand advertising. When we talk about media agencies we have top ad agency websites along with the companies. As written in the above paragraphs Digital growth is massive and it has reached across the spectrum with overtaking TV reach in states. That’s also what we can say because of digital marketing and the hoardings and various sites which advertise and make people aware. The ooh ad agency is considered to be one of the best ad agencies, it is also a top creative agency which not only provides outdoor media services but also online advertising. Though ooh media agency provides best ooh media advertising.” says Mr. Sanjeev Gupta.

About Global Advertisers Pvt. Ltd.

Global Advertisers Pvt. Ltd. is a 360 degree outdoor advertising solutions provider that has the unique advantage of owning the most number of premium hoarding sites in the Mumbai Metropolitan Region. Every B2C brand with a turnover in excess of Rs 100 crore that targets the lucrative Mumbai market has featured at some point in time on a Global Advertisers hoarding. Our accomplishments have won us the much coveted certificate from the India Book Of Records. We offer 24*7 on-field support, barter deals, rotation plan and tailor-made packages for various advertising campaigns. We consider every client, every campaign and every budget as an fresh opportunity to provide uniquely customized solutions for our clients. We are India’s leading outcome-oriented outdoor advertising media solutions providers with a proven track record for creating campaigns that help clients achieve and often exceed their projected ROI by designing campaigns that offer optimal solutions within tight budgets that deliver the desired outcome.