What Is Digital Marketing & Seo

By Author: Arvind Kumar
Total Articles: 2
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Digital Marketing is the practice of promoting and selling products or services using digital channels such as search engines, social media, email, and websites. It encompasses a wide range of tactics including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and more.

SEO, or Search Engine Optimization, is the practice of optimizing a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs). It involves identifying relevant keywords and phrases that potential customers might use to search for your business or products, and then incorporating those keywords into your website's content and metadata. Other SEO tactics include improving website speed and user experience, building high-quality backlinks, and ensuring your website is mobile-friendly. The goal of SEO is to increase organic traffic to your website and improve your overall online visibility.

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