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Measuring Website Traffic

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By Author: Avinash
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Measuring website traffic is essential for understanding the performance and effectiveness of your website. Here are some key metrics and tools you can use to measure website traffic:

Visitors/Users: This metric indicates the total number of individuals who have visited your website. It provides an overall measure of website traffic.

Unique Page Views: Unique page views show the number of individual visitors who viewed a particular page on your website. It eliminates duplicate views from the same user to provide a more accurate count.

Page Views: Page views represent the total number of times all pages on your website have been viewed. It helps determine the level of engagement and the popularity of your content.

Bounce Rate: Bounce rate measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate that visitors are not finding what they're looking for or that the user experience needs improvement.

Session Duration: Session duration measures the average time visitors spend on your website during a single session. It indicates how engaging ...
... your content is and how much time visitors invest in exploring your site.

Traffic Sources: Analyzing the sources of traffic helps you understand where your visitors are coming from. Common traffic sources include organic search, direct visits, referrals from other websites, social media, and paid advertising. This information allows you to evaluate the effectiveness of your marketing channels.

Conversion Rate: Conversion rate measures the percentage of visitors who complete a desired action on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. It helps determine the effectiveness of your website in achieving its goals.

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