How To Make Hoardings Work For Your Brand

By Author: Rahul Sharma
Total Articles: 130
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To select the right OOH marketing agency or even the perfect single hoarding calls for OOH marketing agency intelligence that sees hoardings as tools in the larger corporate advertising effort that includes out-of-home advertising, ooh media in general, and the creative part of producing billboard ads that converse with the target audience at a particular hoarding site.
In other words, you have to know the time, the place, the demographic of a particular hoarding location, and also possess the wisdom to arrive at a creative that engages the population to whom the billboard ad is eminently visible.

Such wisdom is not only a must, it is also extremely rare, which is why sound advice from good brand planners is so essential for communicating the brand message. Global with its two-decade-plus record of observing the correlation between outdoor site demographics and adspend RoI, is a good reason why it remains such a force in the field of OOH in Mumbai.

In an interview published on www.afaqs.com on 24 Apr 2020, Amol Dighe, CEO, Madison Media Ultra & Head Investments, spoke telling words on the type of specialization/talent ...
... is missing in media agencies today. “Two types: One is strategic brand understanding. I believe the brand planner is almost a marketing resource for the brand and has to be as close to the brand as the marketing manager is. That talent needs to be revived. The second is medium-neutral brand custodians. We need talent that can look at the entire gamut of media and not just approach it as traditional versus digital. That bifurcation should end,” said Dighe.

About Global Advertisers Pvt. Ltd.

Global Advertisers Private Limited is the only OOH company in India that offers barter deals to its clients. This is a client-oriented scheme that has been introduced to deliver maximum benefits to our clients. We provide prime location hoarding spaces which are owned by us across Mumbai, Thane and Navi Mumbai for your promotional activities and in lieu of that you provide us products of your company equivalent to the value of hoarding space consumed by you. This scheme is widely popular and is used by many brands. Over the years, it has proven to be very beneficial for brands for execution of their advertising campaigns across Mumbai.