3 Steps To Skyrocket Your Sales Like A Fire Cracker

By Author: Shahnaz Rauf
Total Articles: 10
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Crash! your half filled coffee cup shatters the
silence splitting into smithereens and splattering the still
hot coffee in all directions. You sit up straight
ignoring the spilled cup, ignoring the coffee stain
soaking into your carpet, with your heart racing and a
slight tremor in your hand, you quickly type in your
passwords to log in to your web account.

Thank goodness your web host enables raw statistics,
you will soon catch the cheating thieves. What! 10,000
visitors and not one sale... Not one measly sale.
What's incredible... no one even signed up to your
mailing list! That`s not possible! Didn`t you use that
excellent sales letter software.

Yes your sales letter is just perfect and your
headline is a hypnotic beauty... you have gone to
great lengths to provide top rated testimonials, the
sense of deadly urgency, the free gifts are all
there... yes your sales letter is perfect, yet no
sales!

Hold on... Did you design your sales page to deliver
the `most wanted response` dictated by your traffics
psychological ...
... mind set?

What`s that?

Consider where will you get your site traffic from:

- From ezine/ email advertising - This is usually very
highly targeted traffic. The people coming to your
site already know what to expect and are looking
forward to it. Here your regular sales letter will
work well.

- From search engines - This traffic is more complex.
People are coming to your site looking for
information in response to certain search terms. Your
`killer sales letter` may not be sufficient - you
need to be able to satisfy their thirst for
information. Thus more informative and bigger sites
work well instead of `killer mini sites`.

- From other sites linking to you- This again is very
highly targeted traffic. The important point here is
why is this site linking to you... is it because of
your ebook or newsletter listings, your article or
classified ad etc.

Here the response is usually dependant on the link
through which the visitor arrived - his mind is
already made up as to the action to be taken on your
site - such as download your ebook, join your
mailing list, read your articles etc.

- Guaranteed hits from Lotto or other gaming sites -
Here you have only a few seconds to capture your
visitors attention, the visitors are coming with a
need to `win some fabulous prize` - Hence the regular
sales letter does not usually work, Nor will you get
any commendable signups to your mailing list. Thus
you need to give them what they want: Some
irresistible viral gift.

- Guaranteed hits from traffic exchanges - Here You
have less than 30 seconds to capture interest. The
regular sales letter does not work very well unless
if you are advertising other free traffic/ advertising
program .

Also most surfers are surfing several exchanges at the
same time and usually do so in the night or early
morning - they are just clicking away robotically or
like a zombie, with their minds befogged or numbed
with sleep and not more than a passing glance to your
incredible headline.

Here you need a `six pack` to jolt/electrify them and
make them look at your sales page with their hearts
racing wildly and a mad gush of adrenaline.

Thus based on the psychological mindset of your
traffic
you need to determine your Most Wanted Response: What
will work best: sales, signup to your mailing list or
a free viral give away. You are now ready to write your
headlines and sales letter.

Here`s a recap:

1.Determine the psychological make up of your traffic.

2.Establish your most wanted response

3.Write up your sales pitch to deliver your most
wanted response.

If you follow the above technique your websites
visitor to sales conversion ratio is not only going to jump
but will skyrocket like a fire cracker and you will laugh
your way to the bank.
About the Author Shahnaz Rauf is The Editor of The Monster Twister- a
Newsletter helping ordinary web owners achieve
extraordinary heights without losing their shirts. To
Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit her website at http://www.snzeport.com