Strong Value Proposition For Every Nation Or Chamber Organization, Nation Marketplace Is Low Hanging Fruit For Trade Promotion Stakeholders

By Author: Joy Adella is a freelance writer and writes about.
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Through these engagements, we have found a common thread. All nations would like to export more goods to the United States and globally to increase trade growth which we referenced in the article Governments and NGOs Invest in GDP Growth by Leveraging Nation Marketplace for Export Promotion. However, to expand on that theme, it’s important to know that the NMP has created a platform that is very unique on several levels.

First, let’s start by mentioning the leadership of the company. NMP CEO Lori V. Gagnon helped pioneer Walmart’s online presence starting in the late 1990s by adding 20,000 products to Walmart.com. She has a unique understanding of the industry from eCommerce and technology to supply-chain management and other areas in the push to reshape the future of global eCommerce in a B2B environment which is expected to reach $20.9 trillion (USD) by 2027 (Research and Markets 2020).

As for the Nation Marketplace platform, the site has been under development and constant testing for a few years which is normal for any scalable website. And now that’s it’s built, it’s no longer necessary for countries ...
... to go it alone by replicating something that is now available as a global trade promotion source. As Ms. Gagnon explains, “It’s better to place your resources and marketing dollars towards channeling local suppliers onto the Nation Marketplace to promote the goods your nation manufactures. We often hear that government agencies have launched trade promotion platforms that didn’t produce the expected results due to the high development cost, maintenance expenses, and weak marketing. By engaging NMP, we will create a destination for your country and customize it to your requirements so you can focus your efforts to onboard suppliers and highlight industries you wish to promote. We’ll then engage in a marketing campaign that helps you garnish the results you’re looking for and at less cost than you would expect.”

In addition, the Nation Marketplace is custom built, whereby it can create new features and functionalities to customize each nation’s and its customers’ experience. Similar to the South Africa Marketplace, external links may also be added as banners to promote trade organizations as well as driving investment into the country. Another cool feature is NMP’s advanced search tool to find unique products country by country.

How much does it cost for a Government / Chamber to enroll?

As a model of scale, our suggestion for a Government Ministry is to start by purchasing TWENTY (20) Select Memberships for $10,000.00 (USD), or, alternatively, purchase FIFTEEN (15) Select Memberships and TWO HUNDRED FIFTY (250) Basic Memberships for the same $10,000.00 (USD). The ministry then allocates those memberships to your country’s suppliers along with a unique promo code so suppliers can self-upload their products. At the same time, the Nation Marketplace will begin discussion on how best to promote your nation’s marketplace within the United States and other preferred regions of the world you wish to target. The concept of giving out the $10.00 memberships to SME’s, artisans, or rural agricultural producers is encouraged because export growth creates jobs, and jobs are good for every local economy. Furthermore, there is no limit to the number of memberships a country may purchase.

If you’re purchasing memberships for a Chamber Organization, consider offering your members a complimentary Nation Marketplace subscription that is based on the tiered membership levels that you offer. For example, if your Chamber sells a small business membership of $250.00 (USD), why not give them a $10.00 membership to the Nation Marketplace as an added benefit for becoming a member with your organization? NMP can negotiate a package that best suits your requirements. For more information on how to get started, contact us.

Joy Adella is a freelance writer and writes about food & lifestyle blogs.