How To Setup Google Tag Manager In Magento 2 Store

By Author: webgurudev
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Google Tag Manager (GTM) helps to gather customer journey data through small event tracking. It simplifies the process by allowing you to manage tracking tags through a user-friendly web interface. A Magento 2 store can be connected to GTM without altering your store's theme templates using a Magento GTM module. To integrate GTM into your Magento 2 store, you must add GTM code snippets to your store's frontend theme. For Magento Open Source stores, a third-party extension such as "Google Tag Manager & Facebook Pixel for Magento 2" is recommended, which supports the Hyva theme and comes with preconfigured GTM tags. Follow the guide to install the extension. To set up GTM in Magento 2, establish a GTM account and container, retrieve your GTM Account ID and Container ID, and Google Analytics 4 Measurement ID. Obtain the GTM Installation Code Snippet and add GTM Code and IDs to your Magento Store. Finally, create GTM tags to track events.

For more information,please visit this:- https://webguru.dev/how-to-setup-google-tag-manager-in-magento-2-store/