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Best Ways To Get Clients For Your Import-export Business

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By Author: Mehul Goyal
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The easiest way to find customers for your products would be to have loyal clients to start your business with, or to export an excellent product that will surely sell itself. However, when it comes to new businesses, finding customers might not be an easy task always
So how do you go about finding international clients for your import-export business?

How to find buyers for your export business?

Starting an international export business in India is a daunting task, especially when it comes to locating buyers for your business. But, this can be conquered easily if you know the right strategies and tactics. Here, we are sharing some of the ways through which you can locate customers for your import-export business.

Finding buyers online

There are various online tactics through which you can try to find potential buyers for your export business. Online tactics are also considered to be the easiest and most rapidly growing marketing techniques in today's date.

Building an online website - An attractive and professional website is a must for your export business. You must invest in ...
... techniques like Search Engine Marketing which will help you to take your product closer to the potential buyers in your targeted foreign market. You must develop your website in such a way that all its content is SEO-friendly. Search Engine Optimization will help your website show up in the relevant Google searches. You can also use advanced tools such as Google Ads to discover the search queries that will bring your prospective buyers to your website.

Building networks through various social media platforms - Social media platforms happen to be a great marketing tool in this digital era. If you develop the best social media strategies to reach out to your global customer base, you will surely see growth in your export business. As of today's date, various social media platforms like YouTube, Twitter, Facebook, Instagram, LinkedIn, Reddit, Pinterest, Quora, etc. are very much used by brands to build their social media presence. You must be able to figure out which platform best suits your export business.

Building your business on B2B platforms - Apart from creating a website and promoting your business on social media, another option that you can try to find potential buyers for your business is signing up on B2B platforms. When you are using these B2B platforms, make sure that you link your website to your profiles. This will act as a way to sell your product directly and it would also be a great opportunity to increase brand visibility with your customers.

Trade fairs and Business exhibitions

Trade fairs and business exhibitions also act as a way to connect with your potential customers. These are more direct marketing platforms where Indian exporters get the opportunity to interact with various international consumers. They are also able to get in touch with various export-import companies. Apart from participating in Indian trade fairs, you can also participate in business exhibitions conducted by various trade organizations all over the globe. These trade events bring buyers and sellers of the trade ecosystem altogether to a single platform, making it the perfect venue for networking and reaching your potential customers.

Conducting market surveys

Conducting market surveys can help you identify your potential clients and understand their preferences and requirements. While planning to start an import-export business, the first thing that you must do is properly research and analyze the market trends, preferences of your potential customers, and your competitors. This will help you to figure out the best opportunities for when and where to export your products. There are also various online tools available that can be used by exporters to perform market research.

Taking the help of government bodies like the Export Promotion Council
There are various government bodies like Commodity Boards and Export Promotion Councils that occur to be a great source of information when exporters need to locate buyers for their export business. The main objectives of these organizations are increasing Indian exports and helping exporters in their business. They must provide the exporters the details such as names of potential buyers, meeting venues, etc. You can also access information about various trade schemes like ROSCTL Scheme, EPCG Scheme, etc that would be quite helpful for your export business.


If you are newly involved in the import-export business, it might be a little difficult to find potential clients. But, it is possible! You just need to create a great online presence, participate in various business fairs, and give your best in everything and you will get the best clients for your export business. Everything can be successful, you just need to know the right strategies and tactics.

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I am Digital Marketing Executive.

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