Common Mistakes To Avoid With Plastic Business Cards

By Author: Steve Morgan
Total Articles: 57
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Even in this digital age, business cards are still relevant. However, only the best business cards are going to see the results you are looking for. With more than 80% of business cards ending up in dustbins in just a week, it can be difficult to be a part of 20%.

There are a few factors, which can cause your card to end up in the trash, the plastic business cards are one of the crucial details. So, you need to make sure that you avoid these mistakes.

If you are not sure about what are these mistakes, take a look at the pointers given below.

1. Making Spelling Mistakes

A study showed that more than 42% of people avoid doing business because of a typo on the cards. So, double-check the content before you finalize the plastic business card printing to make sure there are no spelling mistakes. This will make sure you make a professional impression on your potential customers.

2. Not Including Contact Information

Your business card comes with a dual purpose. It is a tool that reminds people about the business. ...
... So, it is their source of contact details that will allow prospects and customers to reach out to you. Regardless of nice the card looks, it is not going to be as effective as it needs to be if it is missing crucial contact details.

To say the least, the contact details on the business card have to include the business name, your name, designation, phone number, address, email address, and website.

3. Outdated Details

In case your email, phone number, or address has changed but the business card does not reflect that, how are your potential customers going to find your business? Outdated details are not just confusing but also unprofessional.

4. Using a Poor-Quality Card

You might consider printing homemade business cards and might have spent on an ink-jet printer. But you might be impressed with the card initially with great fonts and colors but it might not give the professional look you are seeking.

Thus, you should not skimp on money when it comes to square business cards. You want good print and stock paper that does not bleed from a drop of water, a card which feels pleasing and substantial, and an attractive logo.

If you distribute a poor-quality card, it might imply that your business might have poor-quality goods and services. Instead of attracting business, these kinds of cards are most likely to repel customers.

5. Adding Print that is Too Small

If your business card has a font size that is too small and your customers have to use a magnifying glass to read what is written, your customers might not get the information you are looking to convey. So, you have to beware of this practice. You might be able to include more details on the card with smaller fonts but if people are unable to read it, there is no point. Use a type size that is no smaller than 7 or points. But your name point for square business card printing should be a little larger.

6. A Cluttered Card

A good business card does not have the print content of aa novella. Excessive print appears busy and might be difficult to read. Simplicity is the best. Sort out details and keep information that is necessary for someone to know your company, name, what you do, how to reach out to you, and why they should choose you. In case you have too many details, use the backside.