How To Engage Customers Using Email Marketing Campaigns?

By Author: Outright CRM
Total Articles: 1
Comment this article

For the marketing department, the best method to send your own message to multiple recipients is email marketing campaigns. You can create a pleasing relationship and interaction with your customers by sending them your product & service offers and time-to-time updates.

You need to keep yourself on the top of your customer's minds for which you have to send them emails over and over again and grab your audience's attention. There is high competition to attract your audience just because around 269 billion emails are used to send per day.

What is an Email Marketing Campaign?

An email marketing campaign is an action to send your commercial announcement in the form of a text message to an individual or group of recipients. To publicize your proprietary name, campaigns are highly recommended since it has a 90% open rate and also has a high engaging rate.

An email marketing campaign can simply turn down your recipients into customers because email campaigns are used by 90% of adults and 70% of teenagers regularly. This continuous and targeted tool can easily attract your prospects by sending them ...
... emails again and again and promoting your products in their views.

The email marketing campaign is one of the most effective methods that helps you to generate restorative relationships and interactions with your customers. Additionally, helps you to get more leads and sales. You can promote your brands, update customers about your products and services, and occupy your website visitors with your amazing offers.
How to run a successful Email marketing campaign?
How to run a successful email marketing campaign? Well, there are multiple ways that you can use to run a successful email marketing campaign but we are here with the short-listed and essential steps. The following steps will help you to run the campaign successfully and reach your brand voice among various people.

Prepare a Target List: To prepare a target list, first need to convert your website visitors into subscribers. Then use the exit intent popups, this technique helps you to retain customers that are going to leave your website or online store.

Exit intent popups will detect the customers’ behavior and target them with email campaigns at the time of their leaving.

Figure Out Your Goal: Every email marketing campaign has goals that describe their need and plan too. So, make sure to know and understand your goal and prepare your plan to achieve that. Generally, email marketing goals include the following:

Greet Your New Subscribers: Greet your subscribers by introducing your business and creating a healthy relationship with them. This is the first step of an email marketing campaign that helps you to engage your potential customers.
Raise Engagement: Engage your customers by providing valuable content for your business and promote your brand through webinars or initial sales.
Nurture Customers: Nurture your customer by offering their needed stuff.
Classify your subscribers: By classifying your customer based on their needs you can send them a more targeted email marketing campaign.

Have Knowledge About all Types of Emails: To engage your customers, it is very important to know all kinds of email marketing campaigns. There are multiple types of email marketing campaigns but we will talk about the top three ones.

Promotional Emails - Emails that are used for offers and sales
Relational Emails - Relational emails help you to get more subscribers and used information like weekly newsletters, free gifts relevant data, and more.
Transactional Emails - Transactional emails are those emails that trigger after the subscribers’ action or any appropriate user action that they performed on your website. This kind of email assists you to attract your website visitors and helps overall email marketing campaigns for more use.

Comprehend Your Audience: To know your audience you have to gather the user pieces of information from various sources like google analytics and social media accounts.

The information must include data on demographics, locality, users’ interests, and other pertinent information. This will help you to know your user more actually and personally and allow you to run your campaign successfully by engaging them.

Focus on Email Designs: If you run your email marketing campaign by laying more designs & use the best theme then your creativity will encourage users to read till the end.

You need to use a responsive email template that your email can resize automatically & help users to read whether they use a phone, tablet, or desktop.
What are the steps to create an email marketing campaign?

Click on contact or lead in your CRM system and then click on the Sugar market option appearing on the top.
Go to the Sugar market activities and click on the send email option.
Here, enter your subject and text information and then select the send option.
Now, go to the lead or contact of SugarCRM and you can see the email record option in the email section.
To direct the second option you have to click on create then campaign and the last click on the single email option.
Now, choose the type of email like standard email, text email, and email template.
Enter the suitable email campaign name and a subject line.
Here, you can build an email from scratch, use the built-in template, choose a theme and send the email from the prior list of campaigns.
At the moment, select the assign and suppression list which you want to use for the campaign.
Here, you need to schedule the email campaign time and click on the send button.

More details: https://store.outrightcrm.com/blog/email-campaign-in-sugarcrm/

OutRight CRM is a new age customer relationship management CRM software that allows users to automate things like data extraction from emails, SMS and Email campaigns, integration with other business applications like Mailchimp, DocuSign, Google Calendar, Outlook, and much more.