123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Pros & Cons Of Coupon Marketing

Profile Picture
By Author: Haider Jilani
Total Articles: 16
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Voucher and coupon-based promotions are marketing strategies that involve offering customers discounts or deals when they redeem a specific code or coupon. These promotions can be offered through various channels, such as email, social media, or in-store. Vouchers and coupons can be used to increase sales, attract new customers, or reward existing ones. They can also be used as a way to track the effectiveness of a marketing campaign or measure customer loyalty. However, these promotions need to be well-planned and executed, as too many discounts and offers can devalue your brand and reduce the perceived value of your products or services.

Pros of voucher and coupon marketing:

Increased sales: Offering discounts or deals can encourage customers to make a purchase they may have been considering.

Attract new customers: Vouchers and coupons can be used to entice new customers to try your products or services.

Reward existing customers: Providing exclusive deals or discounts to loyal customers can increase customer retention and loyalty.

Track the effectiveness of a marketing campaign: Vouchers ...
... and coupons can be used to track the success of a particular marketing campaign or promotion.

Measure customer loyalty: By tracking the redemption rate of vouchers and coupons, companies can measure the loyalty of their customers.

Clear out inventory: Vouchers and coupons can be used as an effective way to clear out old inventory or promote slower-moving products.

Create a sense of urgency: Limited-time offers or expiration dates on vouchers and coupons can create a sense of urgency and encourage customers to make a purchase.

Cons of voucher and coupon marketing:

Can devalue your brand: Too many discounts and offers can make your products or services appear less valuable to customers.

Can attract price-sensitive customers: Vouchers and coupons may attract price-sensitive customers who are less likely to become long-term, loyal customers.

Can be costly to administer: Developing and distributing vouchers and coupons can be costly, especially if they are offered through multiple channels.

Can be easy to replicate: Digital vouchers and coupons can be easily replicated and shared, reducing their effectiveness as a marketing tool.

Can lead to fraud: Some customers may try to use fraudulent vouchers or coupons, which can be costly for the business.

Overall, Voucher and coupon marketing can be an effective way to increase sales, attract new customers, and reward existing customers, but it needs to be well-planned and executed so as not to devalue the brand or become costly to administer.

Total Views: 154Word Count: 391See All articles From Author

Add Comment

Marketing Articles

1. From Vision To Reality: Unleashing The Art Of Brand Building Services In Bangalore
Author: Synwolf

2. Benefits Of Hiring Seo Consultants
Author: Nidhi Thakur

3. Decoding Advertising Vs. Sales Promotion: Understanding The Key Differences
Author: Foiworks

4. The Power Of Advertising: Fueling Business Growth
Author: Foiworks

5. Skin Care Bd
Author: Saidul

6. Digi Know How: The Premier Social Media Marketing Agency In Punjab
Author: Kaira

7. How To Embed Youtube Video Widget In Html Websites
Author: richard

8. Elevating Your Online Presence Mastering Seo With Itnow Inc Studios
Author: gunjan joshi

9. Creative Video Production For Contemporary Marketing
Author: sniffoutways else

10. Effective Seo Content Management Strategies For Your Business
Author: Indazo

11. Why Lawyers Requires Online Reputation Management
Author: Negative Link

12. Hd99 Solutions: Your Go-to For Link Building And Backlinks
Author: HD99

13. Unlock Business Growth With Affordable Search Engine Optimisation In The Uk
Author: Cartoozo

14. Best Digital Marketing Services In Dubai: An Overview
Author: sakshi sharma

15. Top Seo Issues To Fix In 2024 To Help Your Website Rank Higher
Author: Nivedita Infosystem LLP

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: