How To Make Your Custom Brochures More Effective?

By Author: Steve Morgan
Total Articles: 48
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Brochure printing is an effective way to market your business. You can print them in different sizes and varieties. With brochures, you can connect to more organizations and individuals. It will give you more details information about the business. They work like a business card but content more information.

But they can bore your potential customer if you don’t design and print it right. It might not have the desired effect unless you don’t take the steps to make it more appealing.

Here are a few ideas that will help you design and create custom brochures.

1. Decide on the Purpose

The first step is to identify the objectives of the full color brochure printing. It will help you decide how your brochure marketing will go and help you design the brochure design.

You have to consider which segment of the potential customers are you going to distribute your custom brochure to. Also, determine if you want to send through direct mail or distribute by hand and what you wish to gain from it. By answering these, you will be able ...
... to design a promotional brochure more effectively.

2. Change the Fold Design

One of the best ways to make your brochure more attractive is to choose a different fold type. You need to think out of the box and try out a unique shape that will break conventional brochures.

Rather than choosing a standard fold, go for a double parallel fold or accordion fold to add interest. The fold you choose might be related to the amount of information offered and the services and products the company is offering.

In case there are multiple choices, go for a more complex fold to make sure there is enough space for photos and bold fonts to make sure your business information stands out.

3. Focus on the Images

An image is an effective part of brochure printing. If you are using an image for conveying an idea, service, or product, ensure you make the most of this opportunity.

Your potential customers are more likely to look at an image and digest the details quickly, as opposed to just reading the words.

If you can, try to include images that support the written content to ascertain that the presentation is more relatable and memorable.

4. Consider Backgrounds and Shapes

When you are redesigning your A4 brochures, rekindle your creative side to play with backgrounds and shapes. You should not shy away from using unique shapes for illustration, graphics, photographs, and colorful backgrounds complimenting the content.

When designing the brand concept and theme colors, color psychology plays an important role. It is the ideal that different colors can influence human behavior. So, choose colors that are not relevant to your brand but are also attractive.

5. Allow the Front Cover to Speak for Itself

You might not have an idea about the details, which make a sales brochure work. The cover is what your potential customer check for the first time. Thus, if it is not too attractive, they might not proceed to read its content.

Use an image that is relevant to your target audience. Avoid using images that do not scream ‘serious business’. You can insert a caption below the image in A4 brochure printing that creatively describes the brand message in not more than 12 words.

Brochure design is not limited to the layout or images that you want to use. It should be a mixture of the elements that work together in harmony, which makes it more effective.