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5 Tips To Create An Irresistible Landing Page
Now that Success Reimagined: Disruptive Impact had wrapped up, I think we can all agree that landing pages are at the front of our minds, right? If you attended Success Reimagined, then you are well aware of the importance of landing pages and how they differ from your regular website. That being the case, let’s take a look at the top things you can do to create a successful landing page.
Decide on a singular focus or goal. Remember, unlike your website, your landing page has one goal: conversion. This isn’t the place to tell your prospect your life story or give a laundry list of your offerings. Decide what your goal is and keep it about that. If you want to capture email addresses, everything on your landing page should work toward that. Leave the extras for another time and place. Your call to action must be desirable and CLEAR.
Keep your copy concise and compelling. Less is more. People don’t read, they skim. Now, don’t get too excited, less copy doesn’t mean it’s easier, it means you have to do more with less. Consider hiring a copywriter or an editor to work with you on this. Your landing ...
... page copy should be about what’s in it for them, not what's in if for you. Objectivity is your friend, so don’t be afraid to bring in those unbiased experts.
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