How To Use Google Keyword Planner Tool In Digital Marketing

By Author: Pavan
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Keywords are the words you use to find content on the internet. They can be single words or phrases that are used by people to search for information online. Keywords are important because they help people find your website when they search for something on the internet. Keywords also help people know what your website is about and what it offers them.

Why Keywords are important?
Keywords are important because they are the anchor link between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for “new clubs” — but if you’re not careful, you might end up attracting traffic that’s interested in finding a new place to dance after dark.

Keywords are as much about your audience as they are about your content, because you might describe ...
... what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.

Why to use keywords in Page?
It’s no good just throwing keywords on your page. Creating compelling content is about providing real value for real people, not just sending hints to our robot friends at Google.

There are some basic keyword usage rules you should follow to get started. Unique keywords should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they’re after. This includes both the title tag and the body of your content, which leads to an important point: the pitfalls of clickbait. You may believe you’re enticing more clicks by offering tantalizingly vague titles for your content, but by disguising what the page is actually about, you’re opting out of some of the power of keywords.

You can also look at working your primary keyword into your URL, an H1 tag on the page, the meta description, and alt attributes of images on the page; all of these places will help clue search engines in on what your content is really about.

Using your keywords in these areas is the most basic way to target your content to searches. It’s not going to immediately shoot you to the top of the results, but it is essential SEO; failing to take these basic steps can keep you from ranking by other means.

some of the best Keyword research tools are mentioned below:
1) Google Keyword Planner
2) Moz Keyword Explorer
3) Ahref Tool
4) SEMRUSH and many more
This article will teach you how to think about which keywords are best for your content, what tools you can use to uncover them and how to analyze these options.

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