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10 Things You Need To Know About Shopify

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By Author: Peggy Police
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Today, there are more e-commerce companies than ever before. The competition is also growing, so it’s taking more to stand out from your peers. Fortunately, that’s where Shopify comes in. The software lets you sell anything with the right merchant tools and a little creativity.

It’s the world's sixth-largest e-commerce company and hosts over 100 million products from 3 million sellers. That’s why we’ve compiled this guide on everything you need to know about Shopify.
What is Shopify?
Shopify is a cloud-based platform that lets you sell anything with the right merchant tools and a little creativity. It also has features like website builder, analytics, and marketing automation.
Shopify is an easy-to-use tool for building your online store and managing your inventory. The tradeoff? You have to pay a monthly fee for their most premium features.

The service costs $29 per month to use their cheapest plan, which includes 25 products per month, along with access to the Shopify Plus plan for $299 per month.
Shopify’s Origin Story
Shopify was created in 2004 to give Canadians an ...
... alternative to Amazon and eBay. It has since become a popular platform for Canadian and international sellers.

In September 2016, Shopify announced that they would be adding a cryptocurrency payment option called Shopify Payments. They have plans to integrate cryptocurrencies into their platform in 2018.

One thing to note is that you can’t use Shopify Payments until you create a store on your e-commerce site by using Shopify’s integrated tools. You’ll also need to add crypto purchase options for the products you want to sell on your site.
Shopify’s Benefits
Shopify is a product that doesn’t cost much but offers all of the features you need to succeed. It’s easy to set up and use, which means you don’t have to be an expert to start your online store.

As the system grows in popularity, there are more and more merchants coming on board with Shopify. This has led to greater demand for this software. In fact, Shopify partners with some of the biggest brands on earth, including Nike, Beats by Dre, and Unilever. The partnerships allow these companies to sell their products on the Shopify platform.
Why You Should Use Shopify
Shopify is an e-commerce platform that makes it easy to sell anything, from your own products to those of your competitors. Not only does Shopify have a powerful set of features, but it’s also easy to use. It’s like having a personal assistant in your pocket 24/7! That’s not all, though; Shopify emphasizes user experience and customer satisfaction. They bring the power of personalized shopping into the digital age.

If you want to stand out from the crowd, these are just some reasons you should use Shopify.

Customers love personalized shopping
Customers love personalized shopping experiences because they know what they want before they even think about purchasing it. With personalized recommendations, customers can find exactly what they’re looking for without wasting time browsing through thousands of options that might not fit their needs or liking something only to be disappointed by its low quality. This way, customers get more for their money and spend less time figuring out what product is best for them.

Shopify gives you everything you need
Shopify offers powerful tools that make it possible for any seller to go from idea to store in just weeks or months instead of years like other platforms do with software that costs hundreds or thousands of dollars. The platform has more than 1 million apps created by independent developers and makes it easier for people with no coding experience to reach success with the right tools and analytics available at their fingertips.
Dropshipping with Shopify
If you’re trying to decide whether or not you should use Shopify, the first question is, what do you want to sell?

As an e-commerce platform, Shopify makes it easy to sell anything. The best way to start is by using the software to set up a dropshipping business. With this method, sellers use Shopify as a way to store their products and list them for sale.

Shopify also provides tools for customizing your online store by adding themes and layout options that are simple and easy to understand. They also let you customize your products with different tags, add photos and product descriptions, as well as create offers with price alerts. All of these features make it easier for your customers to find what they’re looking for quickly.
Choosing a Theme for Your Store
The first step in choosing a Shopify theme is to decide what you'll sell. If you're selling clothing, do you want the store to have a casual or formal look? If your store is for kitchen items, do you want it to look like an upscale boutique or a friendly neighborhood shop?

One of the best ways to determine what your store will look like is by doing some sketches and thinking about the audience. Determining your brand's personality will help prospective customers decide where they should buy from.

You can also choose themes based on how much time you want to put into designing each site page. For example, if you're selling a large number of products but don't want to spend too much time redesigning each product page, then choosing a theme with a pre-designed layout might be better for you than something completely custom.
Setting up your store on Shopify
Creating your own Shopify store is a simple and straightforward process. The first step is to choose the type of business you’re running. From there, you’ll need to create an account by logging in with your email address and password. Next, ensure you have the funds needed for your business to start selling products. To get started, you can purchase one of Shopify’s plans or simply use their free one.

The next step is to customize your website so it reflects the look and feel of your brand. To do this, go to Shopify > Settings > Design & Edit Templates and make sure that the template you want has been installed on your store before creating a new page or gallery in the template editor.

Find them on Amazon or another seller's site to add items to your store. Once approved, they'll be sent automatically to your store's inventory database. A few clicks later, they'll also be available for purchase on your website!
Marketing on Shopify
If you’re marketing on Shopify, there are three main options to consider:

-PPC advertising
-Shopify POS
-Influencer marketing

Each of these methods comes with its own benefits and drawbacks. When choosing the right option for your use case, evaluate your goals and what works best for your business. For example, if you want to build a presence offline in brick-and-mortar stores, PPC is a great option. But if you want to create content that will be shared online to drive traffic and conversions, then influencer marketing might be better.
Final Thoughts
It’s appropriate for any type of business
If you are familiar with how e-commerce works, you know that Shopify is a powerful tool for anyone trying to sell their products online. From small businesses to SaaS companies, the software can be used by everyone.

The Shopify app is free
While the software comes with a range of features at no cost, some upgrades are available if you want more specific tools or integrations.

You have access to most common marketplaces
With Shopify, you can access over 70 marketplaces, including Amazon and eBay. This means that your business can cater to a broader audience even if they don’t shop on your website. If they find an item they like on one of these marketplaces, they will come back to your site from there in the future!

It provides excellent customer support
The company has a lot of resources and customer support articles about how best to use the platform and its tools for different types of businesses. Additionally, their customer service is available 24/7 via phone or email in English and Spanish! You also get live chat support during business hours, Monday through Friday, as well as email support seven days a week! And finally, there’s also an active community that provides help and advice from other entrepreneurs who are using the platform successfully.

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