Ten Secrets To Increased Conversions On Google Places Business Listings

By Author: Bret Steinhart
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Getting your pet store set up on Google Places is one thing. Getting it on the outside MAP is the second thing. But what if all that work doesn't cause the phone to ring. No internet marketing plan is worth anything if your resulting visibility does not result in conversions or actions taken. What is a conversion?

A Google Places "conversion" is turning the impression into a visit, the visit into some kind of action, and the action into an order. At any point along the way, the process can get hung up and the impression is wasted. It is not unusual to see companies get 30 impressions per day with only 3 actions such as clicked a link to the website, blog, or other link offered, looked for directions, or checked out the coupon.

Google Places offers no method for finding out if someone calls your company on the phone. Your staff should be asking every caller and visitor to the store how the person heard about you so that you can determine which advertising efforts are paying off.

Ten Secrets to increased conversions on Google Places Business Listings:

1. Be on the outside MAP. The colorful Map on page ...
... one of listings for local businesses.

2. Show up #1 on the MAP. If this is obvious, sorry, but it needed to be on this list.

3. Have lots of reviews. Consumers assume (probably correctly) that number of reviews correlates with quality of the business

4. Make sure you have a great first picture as it is the one that shows up as a thumbnail icon in the "inside" or general listings.

5. Fill out everything in the listing in great detail.

6. Have plenty of action steps available. Use links in the NewFlash section and the More Details for this.

7. Offer a great deal in the coupon and in the new "post."

8. Look over all the content and ask if this content would sell you on taking action.

9. Make sure you website, blog, Facebook or any other resource the client clicks to is a selling machine. Does it engage, persuade, close, and capture the client.

10. Watch your analytics and make changes based on results.

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