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Top 5 Marketing Analytics Tools In 2022 – Must Read

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By Author: Coefficient
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Marketing analytics tools help you generate, measure and manage appropriate data for your marketing campaigns.
These marketing analytics tools give you a clearer, more precise picture of the health of your marketing campaigns and their complete operations.
Learn about the top five analytics tools of 2022. Then, learn and choose the suitable option for your business operations.
Coefficient
Coefficient allows you to sync, import, and export Google Sheets into your company systems.
With just a few clicks, you can connect your Google Sheet to your database, system, or app, like MySQL, Salesforce, and HubSpot, and then pull all kinds of data you instantly need.
This reduces the manual work of copying and pasting data or manually fetching datasets in your spreadsheet, speeding up importing thousands of rows and columns of data. In addition, if you fail to build the dashboard or report from scratch, you can get one of our industry-leading templates that include live data directly from the company systems.
...
... Mixpanel
Mixpanel is a marketing analytics tool that helps product analysts retain, engage, and convert more users. The tool helps you comprehend customer attribution, showing every step detailed users' performance on your website. In addition, the tool easily connects to any source. It lets you build funnels, sight top user flows, and make custom reports, creating the tool available to anyone with the necessary skills and access.
Oribi is a marketing analytics tool that presents a code-free way to comprehend analytics data. In addition, the tool provides the following:

Easy setup and AI-powered.
Automated event tracking.
Giving you control of your marketing and other analytics.

Oribi's analytics gives users insights into how their website visitors engage with the content and their actions on the website, including their spending habits.
Tableau
Tableau's analytics tools help you learn about your marketing data through multiple intuitive BI tools. For example, the platform's Tableau prep functions offer a direct and visual way to clean, shape, and combine your data. It also automates your data prep flows, letting you run analyses and obtain insights faster.
Domo
Domo's modern business intelligence and marketing analytics tool lets you join the platform to any data source and import your data into a single source. The automation-powered marketing suite of this platform offers the real-time data reporting functionalities that teams require across all channels. The platform organizes and collects your data on the backend. It offers you a detailed insight into your data via custom dashboards.
Find the Best-fitting Marketing Analytics Tools for Your Business
It takes thorough research and a few trials and errors to discover the best marketing analytics tool that goes well with the dynamics of your business.
Begin with easy-to-use tools and work toward more state-of-the-art solutions as you understand more and your business expands.

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