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How To Write A Cold Email

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By Author: Max Liew
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A cold email is an unsolicited email that is sent to a recipient without any prior contact. The purpose of a cold email is to introduce yourself and your business and to try to start a relationship with the potential customer.

Cold emails can be very effective if done correctly, but they can also be seen as spam if they are not well-written or relevant to the recipient. Here are some tips for writing a successful cold email:

The basics: what to include in a cold email

When it comes to cold emailing, there are a few key things you should always include in order to make the most of your opportunity. First, make sure you have a strong subject line that will grab the recipient's attention.

Next, introduce yourself and explain why you're reaching out. Be clear about what you're offering and why it would be beneficial for the recipient.

Finally, provide a call to action and let them know how they can get in touch with you. By following these simple tips, you'll be sure to create a successful cold email ...
... that will get results.

Making it personal: how to stand out

When it comes to writing a cold email, the key is to make it personal. With so much competition out there, it can be difficult to stand out from the crowd. But if you take the time to write a genuine, personalized message, you'll be sure to grab the attention of your potential client or employer. Here are a few tips on how to make your cold email stand out:

1. Do your research. Before you even start writing, take some time to learn about your potential client or employer. What are their needs? What are their pain points? The more you know about them, the easier it will be to write a tailored message that resonates.

2. Find a personal connection. If you have anything in common with the recipient of your email, make sure to mention it! If you went to the same school, or if you have a friend in common, bring it up. You want to show your potential client or employer that you're not just someone who is trying to sell them something; you're also a real person with similar interests.

3. Be sure to include a reason why you're writing. Don't just say, "I'm writing an email." Instead, tell them what you're doing and why.

4. Keep it simple. No one wants to read a long email with a bunch of formal languages. Keep your sentences short and easy to read.

5. Don't make it all about you. You don't want the recipient to feel like you're only interested in what they can do for you. Instead, try to focus on how you can help them.

The ask: What are you looking for?

A cold email can be a great way to reach out to potential customers or business partners. But what should you say in your email? In this section, we'll give you some tips on how to write a cold email that will get the response you're looking for.

When you're writing a cold email, it's important to be clear about what you want. Are you looking for a meeting? A sale? A collaboration? Whatever it is, make sure you state your goal upfront. Otherwise, the recipient may not know what to do with your email.

It's also important to be brief. No one wants to read a long, rambling email from someone they don't know. Get to the point and make your ask quickly. The longer the email, the less likely it is that the recipient will read it. Most importantly, be polite and professional. You're asking someone to take time out of their day to talk with you, so give them a reason to do it.

Timing it right: when to send your email

When you are sending a cold email, there are a few things to keep in mind in order to make the most of your message. First, consider the time of day that you send your email. If you are emailing someone who is in a different time zone, be sure to take that into account. You don't want to wake them up with an email!

Second, think about the day of the week that you send your email. Again, you don't want to bother someone on their weekend if you can help it.

Finally, think about the time of year. If it's close to a major holiday, people may be out of the office or otherwise preoccupied. Keep these things in mind when timing your cold email so that you have the best chance of getting a response.

Following up: the next steps

When it comes to writing cold emails, following up is just as important as getting the initial email right. But what exactly should you do when you get no response from your first email? How can you increase the chances of getting a response the second time around?

Here are a few tips for following up after a cold email:

- Keep it short and sweet.
- Mention something specific from the original email.
- Let them know you're happy to answer any questions they may have.
- Include a Call to action (CTA), but make it low-pressure.
- End on a positive note.

Following up doesn't have to be complicated or difficult. By keeping your second email short, sweet, and to the point, you'll increase your chances of getting a response back from the recipient.

The Worst Way to Start a Cold Email

A cold email can be an effective way to reach out to potential customers or business partners. But there's a right way and a wrong way to do it. Starting your email with "I hope you're well" is the wrong way.

When you send a cold email, you're essentially interrupting someone's day. The least you can do is show some genuine interest in how they're doing. Asking how they are or what they've been up to shows that you care about them as a person, not just as a potential lead.

Moreover, starting your email with small talk sets the tone for the rest of the message. If you're casually chatting about the weather, then your email will sound like a friendly chat, not a sales pitch. Lead with the Reason for Your Email Instead of small talk, ask why you're emailing them. Why are you reaching out to this particular person?


The bottom line is that a cold email should be concise, direct, and to the point. It should also be interesting enough to entice the recipient to want to learn more about you and your business. By following these tips, you can increase your chances of success when reaching out to new contacts.

Maybe at the beginning, you will fail, but don't worry, practice more you will find the way out and do it well. You will get experience with it, put more effort into the tone and copywriting, and be patient, success will follow.

If you found this article something valuable, please share it with other audiences. I'd appreciate it. If you have any suggestions, please leave me a comment below. Thank you for reading.

More About the Author

I have a passion for graphics, photography, and website design. I worked as a graphic designer for a few years. And then decided to start my own website, maxcompose.com. Mine specializes in graphic design, website design, photography, SEO, content, business, and marketing. I am also proficient in copywriting and now I would like to share my knowledge with the world. If you want to read more of my article, please visit my exclusive blogs

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