Coffee Brand Tim Hortons To Enter India

By Author: FranchiseBazar
Total Articles: 28
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The coffee brands in India have just been hit with a new form of
competition as Canada's favorite coffee and baked goods franchise “Tim
Hortons” is all set to enter the Indian franchise market. The company plans to
open 120 stores all across India in 3 years with an investment of around 240
crores. The company is all set to open its first 2 stores in the coming week
and more to follow. 

Cities First 

The ...
... coffee
franchise aims to open its first 2 stores in the most developed cities
in the country subsequently both the stores will be opened in the Delhi NCR
region followed by Punjab next and other parts of the country. 

“We have already identified locations in North India, of which 10 will
be opened by this year-end in NCR and Punjab. We aim to expand our footprint to
many hundred stores over the next 10 years in India, focusing on covering the
metros, tier 1 and tier 2 cities,” a company spokesperson said. 

India A Crucial Entry Point For Business

Navin Gurnaney CEO of Tim Hortons said that the brand's entry into the
Indian market is crucial for the development of its business. The entry will
represent the brand's 4th country in the APAC region where the company already
has over 350 stores. With the brand launch in India, the company will be
planning on other international expansions after China, Saudi Arabia, and the
UK.

When asked about the potential of the brand in the Indian Market that
already has 2 other strong coffee brands - Starbucks and Pret, A Manger - with
the backing of 2 of the biggest conglomerates in India - Tata and Reliance
Retail namely CEO responded by saying that - “The Indian coffee market is
expected to reach over $4.2 billion in size by 2025, with out-of-home
consumption accounting for about 20 percent. The Indian coffee retail chain
market is expected to reach the $850 million mark by 2025, hence India is an
important market for Tim Hortons. We are deeply committed to investing in
community growth and progress in India.”

A Different Form Of Pricing 

In the opinion of Navin Gurnaney, Tim Hortons' differentiator will be
its premium brand status with balanced pricing. “We have a wide price point
range in all categories. We believe India has many passionate on-the-go Gen-Z
crowd and millennials who understand our brand and have probably experienced it
during their travels to other parts of the world. Since they are thought-driven
and need an inspirational space to bring their dreams alive, Tim Hortons will
be a perfect place for them.”

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