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How To Target Long-tail Keywords With Blog Posts?
Long-tail keywords contain at least three words (a short-tail word has only a few words). They usually are more testing to rank exceptionally in web search engines, so the vast majority skip them and pursue short-tail keywords, given the circumstances. Nonetheless, enhancing your substance with long-tail keywords assists you with outclassing your opposition and driving traffic to your landing page.
What are long-tail keywords?/
Long-tail keywords are general words and expressions with much lower rivalry than their more limited partners. In the search engine world, these are the essential things your blog posts can help rank higher in organic searches. These search queries account for 75% of all keyword searches. So, if you're interested in increasing traffic to your site and capturing new customers, here's what you need to know about this type of search.
A long-tail keyword is a general phrase that has low competition. People usually use them when researching a particular product or service and want more information before purchasing. The tricky part about long-tail keywords is that many aren't searched ...
... often, so there isn't a lot of data on search volume for these terms.
Are long-tail keywords easy to find?
It can be challenging to identify long-tail keywords with blog posts. This is because they aren't always the most apparent topics you can find in your niche. However, some unique ways make it easier than ever before! For example, when typing in a popular search term and looking at the results page on Google, there are sometimes suggested searches listed below. The suggestions below give you a better idea of possible long-tail keywords for a blog post.
A perfect example of a search term that might not come to mind when looking for long-tail keywords is how to bake lasagna. However, typing that search into Google and looking at the results brings up suggested searches such as how to freeze lasagna or homemade lasagna. These are much easier topics; you can write a post about them! Another terrific way of finding long-tail keywords is using your website.
How would you utilize long-tail keywords on your blog posts?
Include these keywords in your posts, making them more appealing for those searches. In addition, doing so can increase traffic from people looking for those terms. These long-tail keywords should appear at least once in your blog post. It can include in the introduction or at the End of the post. It's essential to find out what words and phrases your audience is searching for because including a long-tail keyword isn't help if nobody is looking for it. Before including any blog content, you want to understand what individuals are composing into Google.
One method for doing this is utilizing Google AdWords' Keyword Planner Tools. You type the keyword you want to learn about and then click Get Ideas on the right side of the screen. The tool gives you many data points like how many people search for that term every month, related keywords (like synonyms), the difficulty level, suggested bids per click, ad group ideas, and potential cost per conversion. Of course, the higher the search volume is on a term (the number listed in brackets), the more competition there will be with advertising around that term.
Identify search intent Keywords.
Long-tail keywords, like the name implies, are search terms that typically have 3+ words. These keywords are perfect for targeting blog posts because they provide an opportunity to rank higher in the search engine results pages (SERPs), which can lead to more traffic and visibility. They also tend to be specific enough to target a niche audience versus broad subject matters.
Identifying long-tail keywords is simple but can be slightly more difficult for new bloggers. As mentioned above, these types of search terms typically have 3+ words in them. For example, a search term like how to make bread would consider a short tail keyword because it only has two words. On the other hand, the grain bread recipe would be viewed as a long tail keyword since it has three keywords.
Now that you know what long-tail keywords are, how do you find them? You can start searching for these search terms in a few places. First, look at your analytics. If you're unfamiliar with what they are, analytics is just data about your content. More specifically, it's data that tells us how people interact with your content and whether they found it helpful.
Write the Unique Content
When blogging, you can use long-tail keywords to optimize your posts and make them more relevant for Google searches. These keywords are phrases that are much more specific than typical keywords - think about popular tags for items on Amazon or niche topics on other sites.
Because long-tail keywords are phrases that consist of three or more words, these kinds of keyword searches get much less search volume than shorter ones. That's why it's so hard for sites that rely on traffic from search engines to succeed with long-tail keywords. For example, if you search paleo diet recipes on Google, the site's name will appear at the top of the list and be in blue because it's a sponsored link. If this is the first time someone has searched for this phrase, they might click on that link.
However, if they search for a particular phrase like paleo diet recipes with coconut flour, then your site may not appear. That's because few people search for that phrase, and your site might not be relevant enough. So instead, you'll want to work with SEO services providing company in San Diego that can help drive traffic from long-tail keyword searches.
Involving long-tail keywords in your content is one method for applying them in your Search engine optimization technique. The process starts with developing an idea for a blog post and researching those topics. You can also find related ideas using tools like Answer The Public or Quora. Next, start writing! Once you have all the information organized, use semantically related keywords in your title and body copy to keep people reading until the end of your post.
Can you get creative with long-tail keywords?
Yes, you can be creative with long-tail keywords, but it takes a little thought. For example, your blog is about easy recipes. You could put some ideas for variations on this in the URL of your blog posts, like easy chicken recipes or hearty vegetarian dishes. Just think about what those terms might be related to and ensure. There's some content on the page related to them.
Take a keyword like anxiety relief. To make your keyword longer, you could add some more descriptive terms related to it. So, anxiety relief earrings or anxiety relief ideas. These long-tail keywords perform well in search engines because they're more specific and relevant than a simple one-word phrase like anxiety. They likewise will often acquire quality traffic, individuals who are bound to purchase what you're selling.
Can you find long-tail keywords using Google AdWords' keyword planner tool?
Yes! I suggest beginning with a fast keyword search in Google AdWords' keyword planner tool. From there, you can expand your search by adding a keyword or keyword phrases into the text box on the left side of the screen. Then, type in a word or phrase that depicts your business and blog subject. In my example, I ordered chocolate chip cookies and then tapped the Search button.
This will bring up keywords related to chocolate chip cookies like chocolate chip cookie recipes, healthy chocolate chip cookie recipes, easy chocolate chip cookie recipes, etc. You may want to refine these results by typing another word related to your business (such as the author) or more specific keywords from the list. For instance, if you are looking for keywords associated with an organic dog food company, try adding the phrase dog after chocolate chip cookies and hit enter. The result? Dog breeds: border collie; Dog training tips: alpha dog training; Pet care tips: dogs need care too; Ways to pet a dog: how do you pet a dog? Now choose the most suitable option for your needs and add it to your list of possible long-tail keywords for this blog post!
The End (of this blog post)
Now that you have the keywords you need, it's time to write a blog post. Here are some ways to use your keywords in your post:
First, include the word or phrase in the title and subhead.
Include variations of the keyword throughout the content. Make sure they don't appear too often, as search engines will see them as keyword stuffing and penalize your page for that behavior. Link out to any sources or other websites you mention in your post.
Link out related posts on your site that provide more information about the topic. You can also link to external sites, but make sure those links aren't spammy! The last thing you want is for Google to penalize your entire website because one link looks unsure.
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