Top Reasons Why You Should Rely On Affiliate Management Services For Ad-injector Analysis

By Author: Selins Jesse
Total Articles: 20
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Unauthorized advertising on your website may be costing you valuable sales. Ad injections are unauthorized ads injected into web pages, and the primary intention of these injected ads is to get users to click on them.

Injection of ads can come from various sources like browser extensions, malware, and adware. Opting for affiliate fraud detection services is the best way to prevent fraud in your affiliate network. Marketing teams look for session hijacking prevention to ensure the integrity of their respective affiliate networks.

But ad injection is a serious threat to your company’s affiliate network. Affiliate management services help prevent affiliate fraud emanating from ad injection, and they protect the marketing ROI of your business from malicious affiliates.

Overview of Ad Injection
In affiliate marketing, ad injection is one of the main reasons behind fraud. Ad injection is a technique malicious affiliates use to generate money from online ads. Your users find browsing tough as they encounter pop-up ads and ...
... other content.

At times, these injected ads can sometimes lead to malware and viruses on your customers’ devices. Your company's reputation will take a hit due to ad injection. The practice of ad injection happens in multiple forms, and injected ads can replace other ads. Ad injection adversely affects the customer experience of your affiliate marketing programs, and users tend to lose faith in your company.

Indicator of Ad Injection
Here are the indicators of ad injection you should know.

✔ You are getting a lot of clicks, but you aren’t getting conversions
✔ The best-performing affiliate marketing campaigns of your company are generating less ROI
✔ You are receiving a lot of traffic on the unusual pages of your website
✔ You observe a lot of traffic generated from unusual sources
✔ Your website is unable to engage visitors
✔ Your marketing team is designing great affiliate campaigns with
zero engagement rate

How does Ad Injection work?
Ad injection is dangerous for your company’s affiliate marketing efforts, and this is because ad injection can hijack your customer’s journey. In the process of ad injection, malicious affiliates display irrelevant ads and redirect your users to other websites.

Ad injections redirect the user from your website to another. In this manner, the malicious affiliates collect commission per click. Injected ads might feature the following:

✔ Competitor Ads
Competitor ads promote the same product your company offers customers through affiliate marketing.
✔ Pop-Ups
Pop-ups are the most resented type of ads by modern-day users. Threat actors often inject pop-up ads to destroy your customer’s browsing experience.

The best way to combat the threat of ad injection is to opt for affiliate management services. These services can keep a strict vigil on your affiliate network and monitor their activities.

The Benefits of Affiliate Management Solutions in countering Ad Injection
If you want to safeguard the integrity of your affiliate network, it is essential to prevent ad injection. Nowadays, malicious affiliates often rely on ad injection to redirect their legitimate users, and your advertising team loses its revenue and overall ROI. Here are some benefits of opting for ad fraud detection companies in countering ad injections.

Monitoring Incoming Traffic in Real-Time
One of the key highlights of ad fraud identification agencies is their ability to detect incoming traffic in real time. Waiting minutes, hours, or days can offer malicious affiliates to get away with your advertising budget. And if you wait for longer durations, the honest affiliates have to wait too long to get their share of fair revenue.

Extensively checking the Traffic source
With the rise of affiliate marketing frauds, filtering traffic based on one or two data points is not enough. While some data points can indicate the presence of ad injection, they may lead to false positives.
Affiliate management solutions execute comprehensive checks to recognize ad injection in your affiliate network. Apart from making you aware of what is typosquatting, they will help you identify ad-injections.

Improving Affiliate Marketing ROI by eliminating Fraud
The obvious way that affiliate management solutions help optimize marketing campaigns is by protecting your advertising budget from fraudsters. By recognizing fraudulent traffic, affiliate management solutions allow companies to identify fraudsters. They help fine-tune affiliate marketing ROI as there is no wastage of money due to affiliate fraud.

Because ad injections are present on your users’ side, combating them is tough. But effective monitoring of the affiliate networks can be ideal for recognizing ad injections. Invest in an affiliate management service that realistically identifies and regulates fraud.

How do Virus Positive Technologies help you monitor Ad Injection?
Virus Positive Technologies help you identify fraud in your affiliate networks. They are also your one-stop solution for monitoring historical data to set benchmarks. VPT has an advanced ad-injector analysis framework that helps marketing teams to analyze affiliate networks. You can secure your brand’s reputation with VPT’s automated monitoring solutions.