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Benefits Of Influencer Marketing
Also, at least 309 million people are using ad blockers on their devices, according to PageFair. That fact alone makes it more appealing to conduct careful influencer outreach to open alternative avenues of reaching potential customers. The following is a look at several primary benefits of influencer marketing in achieving demand generation.
Better Trust and Credibility
At its most basic, influencer marketing is like having someone besides you brag about your abilities or accomplishments. Because when you author messages in the company content, the audience realizes it is your job to speak positively on your firm’s behalf. By partnering with someone external to your business that is trusted by the target market, confidence and credibility factors are usually higher. When people believe the genuineness of a message, they pay more attention and are more likely to respond.
Broader Content and Greater Reach
One of the biggest advantages of an influencer marketing strategy is that it affords you access to potential prospects ...
... with influencers that you wouldn’t reach as quickly through other demand generation efforts. This point is particularly the case if the person you go to has a strong following on a blog or social media channels in the industry in which you operate.
A recent Tomoson study on influencer marketing revealed that 37 percent believed blogs were the best influential marketing platform. Facebook was second at 25 percent, followed by several other social channels including YouTube, Instagram, and Twitter. The types of content and formats used by the influencer may vary from your standard approaches as well.
A fresh take on content can attract attention from more people, and perhaps get individuals who have become desensitized to your message to pay attention. You might even get some new creative ideas to use in your internally-generated content.
The most tangible benefit of influencer marketing, when used, is a higher volume of sales leads. When people trust the influencer and pay attention to the message, the odds of them responding positively towards their brand are greater.
Influencer Marketing Expectations
Another influencer marketing solutions provider, Linqia, reported that nearly half of marketers in the US plan to ramp up their budget for influencer-focused campaigns.
The driving force of influencer campaigns is content. Particularly relevant is that more than two-thirds of marketing and communications professionals (69%) cited content promotion as a tactic for which they engaged with influencers. Interestingly, according to eMarketer, nearly six in 10 (59%) said the same about content creation. And 75% found that identifying the right influencers was the biggest challenge with an influencer marketing program. Also, respondents struggled to get influencers’ attention and to measure efforts.
Depending upon your market, influencers provide several key benefits in a thorough content marketing strategy. So increase your reach and authenticity by leveraging an outside voice, while also driving a higher volume of high-quality leads to your business. Influencer marketing is still very new to B2B companies in the technology space. From the evidence to date, one of the key challenges for marketers is finding the best way to measure success.
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