123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Beauty >> View Article

The Evolution Of Hip Label Ymc

Profile Picture
By Author: Lucy Carter
Total Articles: 102
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Second chances are hard to come by in general. But in the world of fashion design they're practically non-existent. Which explains why the new-found success of the independent clothing label YMC is such a big deal to its founders, Fraser Moss and Jimmy Collins.

Having opened a flagship store in London's Soho district last year, they've been building up a fan base among the city's trendy young people with their classic styles that are neither strongly masculine or feminine. Which brings to mind the hip niche brand status YMC held back in the 1990s before they nearly lost it all. In Collins' own words, "We were getting along nicely - we had a shop on Conduit Street, people loved the designs - but it became a disaster. We knew nothing about production and made some very bad decisions." As a result, Fraser and Collins were forced to close the shop and abandon their womenswear line. If it weren't for a generous investment from the French Connection, the brand may never have achieved the cash and know-how to get back on its feet again.

Nowadays, looking back on the rough times the brand has weathered, its comeback ...
... is quite remarkable. From the very beginning Moss (who manages the design side and leaves the rest to Collins) knew his aim was to produce original garments that people who loved clothes would find appealing, independent of seasonal fashions. "It's a cliché, but although money might buy you fashionable things, it can't buy style," says Moss. "And I'd like to think our customer is someone with a real sense of their own style."

YMC's 2010 spring collection, dubbed "YMC Basics", is all about every day apparel like t-shirts, polo necks and sweats, with a commitment to quality that's inherent to the brand. The spring pieces are understated with a light design touch and precise attention to detail. Overall, the collection is a reflection of YMC's focus on classic design with a contemporary touch. The collection features 100% cotton jerseys with a pleasing marl effect and ribbed collars that make them ideal for summer, and garments with a nautical feel like knitted cotton cardigans with anchor buttons and navy and off-white stripes.
Terrence Jones is a fashion student in London, and avid fan of clothing labels like YMC.

Total Views: 265Word Count: 394See All articles From Author

Add Comment

Beauty Articles

1. Discover Top Cosmetic Surgeons In Chicago For Transformative Aesthetic Care
Author: Ciplasticsurgery

2. Does Lip Blush Look Natural? Everything You Need To Know
Author: danny

3. Mrhm I-glow Gel (20g)
Author: Cureka

4. Why Hiring A Professional For Hair And Makeup In London Makes All The Difference
Author: Tina Prajapat Ltd

5. Tips To Identify The Best Pediatric Dentist Brisbane
Author: pavan and this is dental blog

6. Glass Angel Skincare: Australia's New Korean Skin Care Store
Author: Kristina Rodopska

7. What Are Dermal Fillers? Everything You Need To Know Before Getting The Treatment
Author: Vikash

8. Body Mist Base: A Refreshing Foundation For Custom Scents
Author: Harsh Kumar

9. Full Body Laser Hair Removal Cost Pune: Find Affordable Options
Author: aaliya

10. Viman Nagar Biz Owner? Ditch Melasma, Project Confidence With Pune Experts
Author: aaliya

11. Lipzlite Lip Lightening Cream 15g
Author: Cureka

12. Blonde Hair Foils 101: Your Complete Guide To Lighter Locks
Author: Elleve Hair Co

13. Skin Whitening Cream
Author: Pharmahealth

14. Rebuild Your Confidence With The Best Dental Implants In Brisbane
Author: pavan and this is dental blog

15. Discover The Best Cosmetic Surgeons In Chicago: Transform Your Look With Expert Care
Author: Ciplasticsurgery

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: