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Strategies & Best Practices For Optimising Your Homepage

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By Author: Zib Digital
Total Articles: 30
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Optimising your homepage is essential for every business looking to increase sales and generate more leads. Home page is essential for every online business, so, its important to consult SEO Brisbane Specialist to optimise the homepage in the better way.
Whether you're an ecommerce store or non-profit, the content on your site needs to be optimised in order to attract potential customers.
As a result, we've compiled a list of best practices that will help you optimise your homepage to drive more traffic and conversions:
Post Natural and relevant content
If you dont know about natural or relevant content, hire an experienced SEO Brisbane Specialist to get advice regarding keywords and relevant content.

Use natural language
Use content that is relevant to your audience
Use keywords in the first 100 words of the article and make sure they are used throughout, but don't overuse them. It's a balance between making sure you are using keywords and not having too many keywords ...
... without substance behind them.
You want to make it clear what your content is about, but also provide value to readers by providing information that is useful or entertaining; otherwise people will just leave without clicking on any links you might provide (and therefore won't see any ads).

Point Out Your Unique Selling Points
A headline is the most important part of your homepage. It should immediately capture the reader’s attention, be clear and concise, unique to your business and relevant to your audience.
Your headline needs to do more than just get their attention—it also needs to tell them what they can expect from your business or product. If you are selling a service that cleans cars, use a headline like “Cleaning Your Car Is A Breeze!” or “Our Service Is Guaranteed To Work Wonders On Your Car!”.
 The first headline makes it seem like a chore (and no one likes doing chores), while the second makes it sound fun and easy!
Capture Interest with a Powerful Headline
The headline is the most important part of your content. If a person has never heard of you, and they come across your website for the first time, it’s more likely that they will click on something with an interesting headline than something boring.
According to research , headlines have an 80% success rate in attracting attention from readers. That means that if you write an excellent, compelling headline for your article, there’s a good chance people will actually read what you wrote. Hire SEO Brisbane Specialist or content specialists to write the unique and attractive headline for your homepage.
Remember to keep your brand message in mind when creating your homepage. Focus on what makes you unique and how that can benefit the consumer. You want them to leave with an understanding of who you are as well as what you do.
Once you’ve done this, it should be much easier for them to share their experience with others! Make sure your headline is compelling and makes people want to read the rest of your article.
Make sure it’s relevant to what your brand does and what makes you unique. You can also use headlines as a way to get people interested in subscribing to your newsletter or following you on social media.

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