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Email Marketing Is Not Dead

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By Author: Preet Chandoke
Total Articles: 2
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How to Create the Perfect Email Marketing Campaign

In the previous part of this post, we revealed to you the benefits of email marketing. Now, it is time for you to learn how to put it into practice.

By the end of this, you will be able to set up your own email marketing campaign.

Here Are the 6 Steps to Design the Best Email Marketing Campaign

1. Building your Emailing List

The first and the most important thing that you need to set up an email marketing campaign is a list of email addresses.

Users will have to share their email addresses with you voluntarily and the best way to collect email details is through a very simple form.

Basically, you need the names and email addresses of users so that you can send them emails regularly.

If you can also get their date of birth, you could send them personalized birthday messages along with a discount.

Additionally, it has been found that users are more likely to share their email if you offer them something in return for it.

You could offer them a discount on their order by subscribing to these ...
... emails or give them exclusive membership access to any of your services.

You have to give an incentive to the customers so that they feel excited about signing up for this journey.

Remember that you need to provide an option of unsubscribing from receiving these emails because it is now illegal to send marketing emails without offering the chance to unsubscribe.

2. Finding the Right Email Service Provider (Esp)

It is possible for you to manually create an emailing list and send marketing emails.

However, that would be a tedious task and also highly inefficient. You would also not get the benefit of many advanced features which some online services offer to enhance the quality of your work.

Don’t know anything about email service providers? Here are some of the best service providers you can check out!


This is one of those services which offers so much in the free plan that you are bound to be impressed.

This service gives you the chance to add around 2000 contacts to your mailing list.

It helps you create an email newsletter which is pretty amazing in itself.

Additionally, this service also gives you useful analytics data about who is opening the emails and more. You can even create targeted campaigns for specific groups.

This service has been around for a long time; thus, they have already integrated some great software and plugins, making it a powerful solution for your email marketing needs.

Even though there are paid versions of this tool, we believe that the free version should be enough for what you might need in the beginning.

Mailer Lite

Mailer Lite is one of the best email service providers because it is easy to work with.

If you are a beginner, this service will really help you understand new things.

The service gives you several templates you can choose from and also personalize.

This service offers a free package that lets you add up to 1000 contacts and send out 12000 emails every month.

The only thing that might concern you about this service is the fact that it asks you to give a lot of company info.

The service also offers paid packages which give you added features. If you choose the yearly plan, you get even more discounts.

Active Campaign

This is one of the most popular email marketing services. The main reason why users choose this software is that it offers a lot of automatic features which lets you streamline and organize data.

It just needs a one-time setup and you are good to go.

You are offered some great free packages, customizations, and customer support.

It has just one downside it has a steep learning curve and might seem expensive to some.

For more info, visit the link below:


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