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The Online Gaming Revolution
Summer 2010 is one packed full of sport. From Wimbledon to the World Cup, The US Open to the Grand National there is plenty of action to watch, but also plenty of opportunities to place a little bet here and there. In previous decades people would pop down to the bookies for a cheeky gamble, but now there is no need to even leave home.
Online casinos and betting websites satiate your gambling needs from one location. Even if you are the sort of person to just bet on the ''gee-gees'' or if you love to hit the poker tables on a regular basis, online casinos offer both options and are thereby completely changing the way we gamble.
One of the most exciting ways to gamble online is ''in-play'' betting. For this year''s World Cup in South Africa, this will be one of the most popular forms of gambling. The World Cup is set to be one of the biggest online gambling events in the UK of all time.
During this year''s World Cup, many bookies with online ventures, expect 25% of their turnover to come from online sources, including web-enabled mobile phones. With all bets combined, from both real and virtual outlets, in-play ...
... betting is likely to account for around a third of all betting and much of this can be done from a mobile phone while punters are watching in the pub.
Land-based bookies can''t compete with the audience numbers and bets-per-minute figures of online casinos that currently deal with hundreds of countries and can take about 100 bets per second. Online gambling is becoming ever more lucrative as numerous markets can be created from one match.
Online casinos offer a range of perks and incentives to entice us in. Tactics include free plays, and free credit just for signing up to the site. This will lead to greater customer loyalty, which is lacking in traditional casinos and bookies.
Online gambling continues to increase because it is easy. You can stay at home and gamble from your bed in your underwear if you want. You can do it from your phone on the train home from work and you don''t have to feel intimidated by real-life casinos and more experienced gamblers.
This summer of sport should raise consumer awareness for these sites which offering casino games as well as sports betting. Their future success is looking very healthy indeed. Yuette Saulpaugh is an experienced gambling journalist. They recommend the 32 Red casino for online play.
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