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Why Search Engine Optimization (seo) Is Important

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By Author: Rushikesh
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Why Search Engine Optimization (SEO) is important
How SEO Works : SEO has everything to do with Quantity & Quality. The better your website is on both the back and front ends, the better traffic you will get increase, and the more search engines will increase your search rankings. Building SEO Expert works by competitor SEO elements using a data-driven approach.
Some factors includes such as keyword research/content creation/on-page SEO/off-page SEO.
1. Keyword Research
Keyword research is the standard process of finding and analysis search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or Digital Marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and many more.
Keywords are one of the reasons why you need SEO for visible on search engine your business. Prospective customers will use certain words or phrases to search for a purchase product or service. If your content contains those words and phrases used by customers, you will ...
... increase your visibility because you are providing the answers by specifically utilizing the appropriate keywords. The most effective keywords will be those that are carefully Researched & Analysis.

2. Content Creation
If you’re not creating content with SEO in mind You’re missing out on a massive opportunity. If searchers can’t find your content through search results. A large portion of your potential audience is lost. Even if you have a built-in and loyal following, content infused with best SEO practices will get more positive and qualified traffic .And with that additional qualified traffic comes the greatest benefit of all – a fatter bottom line. Think of your business as a guide that helps clients efficiently solve their problems, and your content as a roadmap. SEO content is any content created to attract people through search engines. You optimize your content to perform as well on these search engines, we will helps to boosts traffic on your website.
3. On page SEO
On page SEO refers to the process of optimizing web pages on your website to improve our organic ranking and visibility or user experience on search engine. There are following elements are very important for on-page SEO.
• Title tag
• Keyword analysis
• Competitor analysis
• HTML Coad (h1-h6) heading
• URL (uniform resource locator) optimization
• Image and user experience

On page SEO is the most important process for every website because SEO helps to search engine like (google, Bing , yahoo) understand your website content, as well identify whatever to relevant to a searcher query.
Title tag : We have a tag that is created in order to give the relevant keywords, description details, and other related information to google bot. It is hidden and can be seen only by viewing the source of the web page.
Keyword research and analysis : Research & Analysis of keywords act as a base for a website that requires a lot of traffic from numerous vertical search engines.
Competitor analysis : You need to focus on the growth of your competitors, not just on their growth, is their strengths, weaknesses, opportunities, and threats. Focus on the competitor’s keywords, their achievement, the number of incoming links is vital to compete and stay at the front on search engine.
HTML Coad : The HTML tags most important factors of the ranking there are title tag, description tag, alt image tag, (h1 to h6) , schema markup and meta robot tag those all the help google bot for identify the website relevant content.
URL(uniform resource locator) : A URL (Uniform Resource Locator), more commonly known as a "web address" specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve & ranking that resource, also known as the "protocol" such as HTTP, HTTPS, FTP, etc.
Image and user experience : Optimizing your images helps to ensure a better user experience and that you meet users' expectations. Image optimization will help to ensure that your images rank in image searches on Google and it will also the beneficial to the overall SEO (search engine optimization) of your website.

4. Off page SEO

“Off page SEO” also called “Off site SEO” refers to actions taken outside of your own website to impact on your rankings factors within shortly on search engine results pages (SERPs). Along with on-page SEO, these are include several of the factors of basic SEO that help a site to improve ranking.
Optimizing for off-page ranking factors involves improving search engine and user experience of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the Quality of your quality content.
The following techniques are also used in off-page SEO
• Social Bookmarking
• Article Submission and guest posting
• PDF and PPT Submission
• Image and Video Submission
• Classified Submission
• Business listing Submission
• Forum and Q/A Submission
• Press Release Submission
• Guest Posting
• Blog Submission

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