Facebook Will Change How We Do Business

By Author: Percy Lawrence
Total Articles: 10
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A few years ago I was working in an office of technical people. I have never been one to squander too much time socializing. Being a website designer, and web developer..all wrapped into one neat package, I tend to have little occasion to spend on the net, other than working on certain campaigns.

As odd as it might appear, Facebook was around for quite a while before I knew about it, or even bothered to open an account. I have not been turned into an ardent fan or a victim of the newly coined "Facebook Addiction Disorder". I have, nonetheless, been turned into a believer!

Facebook, ushered in a new era of Social media marketing which has taken the globe by storm and opened up new industries and areas of competence. There are people that have turned simple ideas into mega-million income generators, solely by leveraging their internet based marketing and pr strategies on social marketing, Website placement plus additional, once-ignored, online marketing tactics.

What Facebook did was phenomenal: Online marketing used to be about banners, banners and more banners pasted on top of every available white-space ...
... on whichever web site would accept, but now, Facebook has refined the whole process. These days, you can log into Facebook, choose who you would like to reach with your advertising campaign.
By 'who', I mean you can choose the following parameters as restrictions for your publicity campaign:

Age

Gender

City

Town

Country

Interest (such as music, movies, politics etc)
and so much more!

It doesn't end there however... after selecting your campaign parameters, Facebook can inform you exactly how many individuals your ad will reach! Not even TV, radio or printed press can offer such control!

What this means is that all those conventional techniques of advertising, where advertisers pretty much just 'threw everything against the wall' and hoped for the best are now headed for the trash pile. With more control, in addition to enhanced, more unambiguous monitoring of response and reaction, advertisers can calculate far more accurate ROI, or Return On Investment, as it is called. In the very near future, it may well be that models like Television and Radio advertising will turn to online advertising systems to somehow integrate and merge, or alternatively, die a slow death.

Small businesses that look far beyond tomorrow, have embraced social media marketing (SMM) and are well placed to reap the new benefits and advantages offered.

I am a believer now, and I doubt I will be marketing like I used to before: it's online marketing with social media from now on for me!
3Way Marketing is a South African Website Design company based in Johanessburg, South Africa