Google As A Powerhouse In Online Travel Case

By Author: khansurry
Total Articles: 36
Comment this article

This case study looks at Google’s emergence in online travel. It discusses key events selected from an in-depth timeline of Google's rise in online travel, adresses the impact Google has had on OTAs such as Expedia Group and Booking Holdings, selects patents assigned by Google relating to online travel, and considers the opportunities and challenges that Google now faces in this dynamic sector.

According to GlobalData, the global market value of online travel agencies (OTAs) hit ($480.3 billion) in 2019, increasing at a CAGR of (9.4) from 2015 to 2019. This rapid growth rate and future growth potential intensified Google’s focus on online travel. Even though Google made its first real steps into the online travel space in the early 2010s with its acquisition of ITA Software and the launch of Hotel Finder, its increased focus on the market in recent years has been evident. When looking at 2019 alone, Google launched its travel hub, added flight check-in and hotel booking abilities to Google Assistant, attached lodging listings to its Maps function, created a search site for hotel availability by destination, and Alphabet (Google’s parent company) even launched its own ride hailing app.

Click for Detail report:
https://www.globaldata.com/store/report/google-powerhouse-in-online-travel-case-study/