Exploring The Bing Ads Marketing Services In The Uk Compared To Google Ads

By Author: Genie Crawl
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If you have ever dabbled in digital marketing you must have heard of Google Ads by now. Google Ads are exceptionally helpful when it comes to your digital marketing strategy in general and getting your company name out there on the internet. Like any digital marketing strategy, Google Ad words are really nice because they are measurable and can target your preferred audience really nicely. While Google has always been the top search engine that is used around the world, Google Ads runs alongside everyone who is searching the internet through Google.

However what happens to Google Ads when we swoop over to another search engine? For example… Bing? Bing is the second most used search engine by people. Bing also has their own PPC function called Bing Ads. While some recommend that both Google Ads and Bing Ads are used to achieve a successful digital marketing campaign, Bing Ads has the upper hand in some respect. Bing Ads seem to be underestimated in many ways. Here are a few good reasons why you should look into Bing Ads marketing services in the UK.

Cost per click is a big factor when it comes to Google Ads, ...
... as well as Bing Ads. Cost per click is described as the financial metric that measures the cost of each click of a pay-per-click campaign that is built. Without getting too technical, both of the Ad word platforms are based on relevant keywords that are involved in an auction process. The nice thing about PPC advertising is, that the more people that end up clicking on your advert, the actual cost per click starts to decrease drastically. Because Bing as a search engine does not have as much traffic, there is less competition when it comes to bidding for words. This in turn makes Bing Ads cheaper to run than Google Ads. Bing Ads also gives a better placement when it comes to ranking. Research shows that the cost per click can be up to 30% cheaper on the Bing platform.

When it comes to the degree of control that you have over your Ads, Bing comes out on top, over Google Ads. The best part of digital marketing, as mentioned previously is the fact that it can be ultra-targeted. For example, if you are selling apples, you can make sure your adverts are targeted to females between the ages of 18 to 40 years old, that are interested in wellness and health. This of course is completely up to you who you are targeting. Bing Ads takes this one step further as they give you the ability to control what gender and age demographics see your Ads. This detail can even be controlled by percentage.

There are a few other reasons why Bing Ads shouldn’t be overlooked. Namely: different audience reach, Google Ads importing, as well as Ad group targeting. When we mention a different audience reach, this is because there is a completely different audience that uses Bing compared to Google. Almost half of Bing’s audience is over 45 years of age. This can be quite beneficial if that is your target age group. Bing Ads also gives you the ability to copy and paste your Google Ads into Bing with the Bing Ads manager, making your life much easier. As mentioned previously, Bing Ads allows users to control the targeting of ads really nicely. Bing allows you to include the intricate detail of running adverts for different age groups at different times.

If digital marketing is not your forte, it is advised that you contact a reputable agency that will be able to explain and take you through this process. They will also be able to advise you and point you in the right direction when it comes to your marketing in the UK.

About Us

Genie Crawl is a digital marketing agency in the United Kingdom with over five years of experience. While they have the best team with stellar experience and qualifications to give their clients the best service, they also offer a wide range of different services that help companies thrive in the digital realm. Genie Crawl offers services that range from Pay Per Click services all the way to branding services. If you or your company is interested in any of the services that Genie Crawl provides, they will be happy to give you a quote. Alternatively, you can give them a call or visit the website https://www.geniecrawl.com/ today!