Social Media Marketing Techniques

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All of we know that the power of the Search Engine Optimization and how it raising the sites rankings and providing the traffic to our sites and how it generating business. But nowadays one more technology is introduced in this web technology that is Social Media marketing and that is possible through Social Media Optimization (SMO). The concept of SMO is very simple that is if you changed your site for optimization, then it is more visible to social media search engines and custom search engines, more easily linked to blog posts.

Here are five simple rules which will help you in success of Social Media Optimization
Increase the linkability of your site: Increasing linkability is the first and for most important priority in SMO. Many people are maintaining simple and static site that means those websites are updated very rarely and these websites are used for simple storefront. If you want to optimize your social media website, then you need to increase the content with linkability. If you add a blog to your website is a great step, but you can find other ways also such as thought pieces, aggregating content, ...
... which is place somewhere and creating white papers in useful format.

Make bookmarking and tagging easy: Adding a button with a feature of add to del.icio.us will make easy the process of tagging, but if we look at behind of this, you should include the list of relevant tags, link suggestion notes and connecting social bookmarking sites.

Reward inbound links: you can take any website or blog, which is successful in social media network with the help of inbound links. These links will increase the overall page rankings and search results. If you want to increase these inbound links, then we need to provide rewards for them.
Help to content traveling: Unlike Search Engine Optimization (SEO), Social Media Optimization (SMO) is not just increasing the site rank and making changes to a website. If you have a good content, then it should in portable format such as PDF or Video or Audio files and submit these files to relevant sites. These sites pass your content further and drive traffic to your site.

Encourage the mashup: If someone wants to use your content, then let them use with particular reason. For instance, YouTube is providing a code of their videos to cut and paste into your website code which embeds their videos into your site has fueled their growth. In similar way we can use RSS to mashup over content with others website which increase our site rank.

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