How Google Optimize Helps In Your Shopify Business Growth

By Author: Rivin
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E-commerce businesses' success relies heavily on the personalized and rich experience they provide to their customers via their website. An online store with a clear message and a simple user interface is more likely to attract the attention of its target audience.

Google Optimize is the ideal free website optimization application for testing different variations of your website pages and determining which performs the best. You can easily connect it to an E-commerce platform like Shopify and see what changes increase your conversion rates.

Shopify, a Cloud-Based Commerce Platform, assists small and medium-sized businesses to create and manage online stores. You can design your online store based on your business needs with an extensive collection of Customizable Shopify Themes and Templates.

Installing Google Optimize to Shopify allows you to run tests with different versions of a landing web page, analyze other business metrics in Google Analytics, such as Bounce Rates, Conversion Rates, Revenue, and so on, and make the necessary changes to increase sales.

Google Optimize is a platform that allows ...
... you to create and run A/B testing and personalization experiments. It's similar to Optimizely, VWO, Unbounce, and Convert.

So whether you’re a new business owner or want to grow your business, you should integrate your Shopify business with google optimize.

Why Implementation of Google Optimize to Shopify is important

Google Optimize has become a popular choice for Website Optimization among small and large-scale businesses due to its continuous improvement since its launch in 2012. Also, we all know the importance of conversion rate optimization in our industry to increase profit and boost the wave of traffic.

Shopify is the most commonly used e-commerce platform. The most important reasons to integrate Google Optimize & Shopify are mentioned below:

Optimize Online Store structure: The structure of your store is the first impression that impacts visitors. So at first, you have to examine and make the most converting store structure, and you can do it perfectly from google optimize.

Settled Up Navigation Keys: For the ever-growing business needs of Large enterprises to test multiple navigation keys as they don't know what works precisely for them properly. With the integration of Shopify and google optimize, you can do multivariate testing means testing multiple pages and navigation keys to check which one converts more.

Improve user experience: Integration with Google Analytics and Google Ads can help you better understand your customers and provide them with a more personalized experience. Google Analytics' transparent and customer-focused reports assist you in making better business decisions. You can also compare and customize the information based on customers to gain deeper insights for improving User Experience.

Visual Edit of Shopify: This simple and elegant tool allows you to make changes to your website without writing any code. It helps to edit visual presentations of Shopify. It is also possible for developers to edit HTML and CSS files. This editor works on all devices, allowing you to design your page anywhere and at any time.

Personalized reach experiments: Google Optimize supports all general use cases with A/B Testing, Multivariate Testing, and Redirect Testing. You can specify how many users will see a page variant, and once the results of the experiments are in, you can directly launch the desired page.
How to implement Google Optimize to Shopify Via Shopify Theme
As in 2022, all things are upgraded a lot. Google optimize can be integrated with the Shopify theme. The rule is as simple as before. Just you have to follow the following rules:

Copy Google Optimize Snippet from Settings:

Copy the snippet inside from the google optimize.

Decide on Async vs. Sync Script: Decide which version of optimizing you need:

This can help you to decide what you want.

Implement Script in Shopify Theme: Now navigate to your Shopify theme > template. Liquid.
Copy the script from step 1 and paste it at the very top of the file, including above the Elevar or any other data layer snippets:

Verify Google Optimize is Working w/o Flicker: Once you've created and launched a new experiment in Google Optimize, you can quickly validate that everything is working.

If you want a more detailed guide, Visit here. Also, need any A/B Testing Or Shopify Development services, you contact Brillmark for personalized and professional support.

Conclusion
Google Optimize on Shopify makes testing simple. However, you'll need to copy and paste the test snippet into Shopify for a few trials. As the tools do not apply or control the modifications, this might cause extra complications.

Brillmark assists our clients in overcoming these challenges and running their tests smoothly. If you are already dealing with these issues, please contact us immediately. We'll help you if you're having trouble with Shopify testing complications. To contact us, please complete the form below.