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Why It Is Important To Open An E-commerce Site Today?

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By Author: Bikram Sharma
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It was now distant 1994 when there was the first online purchase. It was precisely the sale of a music CD on Amazon & since then the world of e-commerce began. The first purchase on eBay was instead in 1995: today both online commerce platforms have become real-world giants. Today 27 years have passed since then & the market has strongly evolved.

But what has changed since 1994?

Starting an e-commerce today is certainly easier thanks to the increase in Internet accessibility that has increased the possibility of opening an online sales site. E-commerce had its first strong and significant surge back in 2010, with sales up to $572 billion spent online. To date, however, spending exceeds 4 trillion. But what made the accelerator press on this phenomenon was also the awareness of the convenience and ease of purchase that takes over when the user interfaces with the platform. You can built your e-commerce website with any e-Commerce website development company.

Have you ever wondered why you tend to spend more online ...
... than in a physical store?

Simply because in the physical store we have a greater perception of the value of the currency that we do not have when we buy behind a computer screen and comfortably use our credit card. Here the items are not touched by hand 7 the ease of adding these to the cart induces the consumer not to have the full awareness of how much you are spending. It is therefore all a matter of perception, but not only! Various online marketing techniques are today more advanced and more aggressive than offline ones. At this point, our dear user can only actually become a consumer on our e-commerce platform.

What are the most used e-commerce platforms?

At the base of the choice, there is an important criterion to take into account: the Time To Market (TTM), or the time it takes to develop a web platform so that it is ready for online sales, both in terms of timing and the budget invested on it. With this starting criterion, we classify in order:

Magento: is an e-commerce platform in CMS (Content Management System). It is a content management system & is suitable for companies. It is well structured, & has a strong brand to invest in, and knows well the potential of its products. It has a high TTM.

Prestashop: CMS platform with a medium TTM and a medium/high budget. It is used most by companies that are structured but are not yet sure of the good performance of their e-commerce.

WooCommerce: is the WordPress eCommerce platform. It has a medium/low TTM that varies according to use.

Shopify: it is not a CMS but rather a SaaS or a web platform that has specific characteristics and responds to the needs of a sector having everything ready for use.

Who is behind an e-commerce site?

Among the professional figures that we find behind the design and implementation of an e-commerce site we find:

Project Manager: the one who deals with the management of the resources put in place for our e-commerce project.

E-commerce manager: the work started by the Project Manager continues. He is responsible for the results of the project as he coordinates all the other phases.

Web Marketing Manager: he is head of the marketing department for e-commerce. He, therefore, has digital marketing, SEO, SEM, and Inbound Marketing skills to implement the right sales strategies for e-commerce.

Ecommerce Developer: On all the platforms listed above can fully meet the needs to structure an e-commerce site. When this is the case when you need a more functional and performing site, this is where the e-commerce programmer will come into action and will develop the graphics and structure of our site with a special programming language.

Seo Specialist: is the one who takes care of the contents to optimize the e-commerce site on the indexing of the search browser. In short, it helps to make the site visible among the first search results on the web and make the browsing experience as usable and smooth as possible.

Sem Specialist: if SEO is the one who helps the organic indexing of the e-commerce site, sem does it by paying a price. It then creates sponsored ads published on the Google SERP but also through Display banners.

Email Marketing Specialist: through a sales funnel, he implements email marketing strategies to accompany the user from the Awareness phase to that of Conversion (from the initial knowledge of the brand to the actual conversion into purchase).

Opening quality e-commerce is synonymous with success

Having described what e-commerce could be, now you will be wondering if it will be worth investing in this tool or not. Without a doubt, we want to answer you that it depends on the type of activity and the type of product/service you offer. A quality site would benefit above all the corporate image. On the contrary, if a site has many errors and anomalies of various kinds, then this would act as "bad publicity" to the entire company until it becomes a negative element.

To build successful website, the experts at a website development company in Bhubaneswar strongly advise you to follow all these important steps:

• market and competition analysis
• brand position
• differentiation of the offer
• accurate catalogue design
• make the strengths evident
• implement targeted marketing strategies
• improve the service by improving the interaction with the user
• test the e-commerce site one and more times when it is ready
• constantly update the offer to the needs of the consumer

If what you build will meet all these requirements, then opening an eCommerce website is necessary. So take your business online and boost your reach now.

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