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How To Improve Your Keyword Ranking Positions With Topic-based Seo

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By Author: parth patel
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Understand what a keyword is
The basic concept of a keyword is simple enough. It’s just a word or phrase, along with some additional context, that you use to describe a particular piece of content. For example, if you were writing about how to improve your keyword ranking positions for articles on your company’s website, then your keywords would be keyword ranking positions. If someone searched for these words on Google, then that page would likely be displayed in search results and drive traffic back to your site. When used strategically throughout all of your content marketing efforts (including videos, blogs and social media), it can greatly increase how much traffic you get from search engines like Google.https://deltainfotech.com.au

Determine your target keywords
The first step in improving your keyword ranking positions is knowing which keywords you’re trying to rank for. A social media marketing agency can analyze search engine results and determine what terms are driving traffic to your competitors’ sites. Then, these terms can be used as a starting point for developing your own keyword ...
... strategy. Once you know what keywords you want to target, it’s time to look at how they work within your content marketing plan.

Choose your website theme
There are hundreds of website themes and designs available that are ready for your WordPress site. Using a theme will enable you to launch your site faster and easier, but it's important to understand that there's more than one way to build an online presence. Some of the best results come from choosing a reliable website theme that offers more in terms of functionality than just aesthetics. In other words, choose a topic or niche and make sure you're using a theme that is specific to that category. For example, if you run a social media marketing agency then find someone who specializes in building sites for social media specialists. Social Media Marketing themes can be found on ThemeForest where customers can browse dozens of available options for social media marketing agencies.

Get help from a professional
One of my favourite things about content marketing is that anyone can do it. But one of my least favourite things about content marketing is that anyone can do it. Most people have a good sense of their business and they know what they’re trying to accomplish. They also have an idea, a very good idea, of who they’re talking to and why they care. Unfortunately, what most businesses don’t realize is that that means any idiot can start writing! I’m not saying you don’t already have great information – you absolutely do! The challenge comes in actually structuring your message so that Google (and other search engines) find your information valuable enough to rank you highly for a targeted set of terms.

Use your keywords on every page
The first step in implementing topic-based SEO is finding out how many times you should use your keywords. As a general rule, try to incorporate your main keyword or two into every paragraph of content you create. Even if they aren't used in sentences, they should be used multiple times within body text. The more you do it, the better; but don't go crazy by putting them on every page! We recommend going through each page once and seeing what comes up naturally without having to force it. Then, take note of where that key phrase is and insert it as much as possible throughout your copy on that page. Keep repeating that process for all pages within your site.

Research your competition
Links are a critical component of your website’s usability, but also affect how search engines value your content. When a search engine crawls your site, it follows all of your links, which has two effects: first, it gives you credit for linking to quality sites (link equity); second, it gives those other sites credit for being linked from one of their peers (inbound link equity). Internal links are those within a page—using keywords and phrases relevant to that page within its internal body text; external links include hyperlinks to quality sites and pages outside of your own. A successful SEO strategy will incorporate a healthy balance between internal and external links.

Analyze your rankings
You need your rankings to improve. Here’s how. The first step is easy: Check your keyword rankings across multiple search engines and pages. If you’re lucky, you might see one or two high positions but you will most likely be in a pit of despair when you learn that no keywords are ranking at all. That’s not a good place to be; it means your website isn’t even showing up in Google search results, never mind Bing or Yahoo, for terms that should relate directly to your business or services offered. And if there aren’t any related keywords rankling then what possible hope is there for other consumers who might have questions about your industry?

Track your progress
The best way to optimize your rankings over time is by keeping track of what you do. That may sound overwhelming, but it doesn’t have to be. While many different SEO strategies can work for particular businesses, here’s a basic example you can use: Every month, write down three key pages on your site that have earned high traffic and/or conversions; then figure out what led them there (the search terms they used or where they came from) and create a new piece of content based on that information. With practice, tracking your progress will become second nature and you’ll be able to see exactly what works and tweak your strategy as needed.

Use External Links and Internal Links Wisely
There are lots of ways you can use external links and internal links in your content strategy, but here’s one way that seems to be effective: find topics that are related to your business, then post content on those topics. That isn’t exactly groundbreaking. But if you tie it into what people have been searching for lately, it becomes more interesting and effective. For example, let’s say that medical billing software is an important phrase for my business. I write articles about how medical billing software works and how it affects doctors and their patients; in each of these articles, I might include a few words about our company (which sells medical billing software) by linking out from within my piece.

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