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Easily Track Your Downloads, Clicks, Forums, Videos With Google Tag Manager | Gtm

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By Author: Bhuvnesh Aggarwal
Total Articles: 39
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If you are concerned about which social link or network is bringing the most traffic to your website?
Or What about your Facebook live sale?
Which button on your website is receive more clicks?
Your eBook download by how many users, etc, etc?
With Google Tag Manager you can track the all of these above. And free of cost!

And you can find this all of tracking in just a few seconds, whenever you need this tracking data. It can also be used with Google Analytics to do all this tracking information so much easy.

What is GTM?

Google Tag Manager is a free tag management system that allow us to easily integrate marketing tags to the website code without editing the whole website code. It can collect keep the data organized at one place. Tags are basically a snippet of code which are track by google analytics through Google Tag Manager. The code of GTM can be managed by anyone no more developers needed.

GTM is made up of main 3 components are as follows:
 Tag
 Trigger
 Variable

Tag: It is a part of code or basically a snippet of JavaScript ...
... code or tracking pixels. It is used by GTM to send data to the google analytics.
Trigger: It is action that decides when, where and how to fire a tag. Actually, it signals data to be collected at fire of the tags.
Variable: These are other circumstances and information under which a tag and trigger may work

Benefits of using Google Tag Manager

With GTM we can track number of click on our websites, events, forums, videos, pdf downloads and many more. The following are the benefits of using gtm

• All your tags are stored in one place, your GTM account.
• Google Tag Manager also test your tags to make sure they are triggered rightly
• We can change the tag code without actually changing the source code of website
• No need of developers, you yourself can change the or implement the code
• GTM compatible with others platforms also like
• Google Ads Conversion Tag
• Google Ads Remarketing Tag
• Facebook Pixel Code
• Crazyegg Tracking code

Why to use Google Tag Manager
• Fast deployment of code even without the developers
• In GTM all tags are controlled in one place
• Preview and debug mode are there in Gtm. This mode showing which tags are fired on a page and which are not. It also includes information about triggers that fire tags and data contained within tracking tags.
• GTM is free. Just like Google analytics google tag manager is also free.
• It comes with number of important built-in tags for classic and Google Analytics, Google Ads conversions, and more.
• It has Tag Templates which helps and allows a marketer with little or no coding knowledge to customize tags, without implementing a complicated code or asking for a developer’s help.
• Google Tag Manger workspace enable several team members to work in the same Google Tag Manager container without overwriting each other’s changes.
• You can control who has access to your GTM accounts
• GTM give different level of user permissions to multiple. The following are the user permissions
1. No Access
2. Read
3. Edit
4. Publish
5. Approve

GTM is a relatively easy-to-use solution to control tracking codes in one place. Data can be sent from Google Tag Manager to Google Analytics, so you can analyze it, see trends, and have all the information needed in one place. So, use the tag manager to keep track of all your data and analytics on your website, even without more experience in coding

For more information about Google Tag Manager visit us at www.sochtek.com

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