Here’s Why Long Tail Keywords Are The Key To Seo Success

By Author: Niveditha Jain
Total Articles: 31
Comment this article

Search engine optimization (SEO) has become a very important part of online marketing, and it's only going to become more so as the search engines implement more complex ranking algorithms. If you want to improve your search engine rankings, then it's important to focus on long tail keywords. Long tail keywords are phrases that have low search volume but high relevancy to your business, product or service. Here's why they are important in digital marketing Walnut Creek.

Lower Competition:

Long-tail keywords tend to have less competition, because most people aren't using them. A lot of people don't know what long-tail keywords are, and some that do can't be bothered to take advantage of them. This means that if you find a keyword with low competition (and it's highly relevant to your business) you may not have any trouble ranking well for it. In fact, in many cases you might even rank close to #1!

Better Conversion Rates:

Search engines favor longer, more detailed keyword phrases. When you use long tail keywords in your content, you're tapping into a wider audience that are more likely to convert and ...
... buy from you. You'll also find it easier to rank highly on search engine results pages (SERPs) with long-tail keywords. So, what does all of this mean? It means you have a better chance at converting leads and making sales when you incorporate these types of keywords into your digital marketing Walnut Creek strategy.

Higher Content Visibility:

By using longer keywords that are more specific to your content, you're able to reach a larger audience. For example, if you were creating a fitness site, instead of targeting "exercise", target "running during pregnancy". The keyword is more focused and therefore more likely to generate traffic for a specific piece of content you create about running during pregnancy. If you have a website where people can search for information on running during pregnancy, there will be far fewer results than if someone searched for just running or exercise.

Works Well with Voice Search:

More people are starting to use voice search, which is why you should use long tail keywords. Your website will rank higher in a search if it contains those longtail keywords as well as a better web design in Walnut Creek. It's easy to do and doesn't take too much time. Just make sure that your content is relevant and up-to-date so that your site can be found by users when they do searches on their smart phones or other devices with voice search capabilities.

Walnut Creek SEO experts are always looking for ways to give their websites and content the best chance of being seen by those searching online. If you're looking to improve your site's visibility on search engines like Google and Bing, long tail keywords are one of the best ways to go about it.

The author is working in a recognized company specialized in digital marketing in Walnut Creek. He has several years of experience in this field and has assisted businesses in obtaining good ranks in SERPs. Visit https://wsimlogix.com/seo-agency-walnut-creek/