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Why Google Ads Is The Best Way To Promote Your Business

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By Author: Harry Sazos
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When you’re trying to get the word out about your business, it can be difficult to know what to do. There are tons of methods to advertise your business, and they all have different benefits and drawbacks. One of the most effective ways to market your business online is through Google Ads Sydney, which lets you reach potential customers at just the right time with just the right message — and can also help you reach new audiences in ways you never thought possible! In this guide, we’ll explore why Google Ads is the best way to promote your business — and explain exactly how it works, so you can get started today!

AdWords Boost

Unlike other advertising platforms that are spray and pray approaches, AdWords uses pay-per-click (PPC) methods that show ads only to consumers actively searching for your products or services. This ensures that you spend money reaching interested users, increasing conversions and lowering costs. Hiring a Google ads agency Sydney can help maximize your AdWords spending as professionals can use tools like keyword research, custom landing pages, and conversion tracking to provide detailed ...
... reports showing what works and what doesn’t.

Customer Match

With Customer Match, your business can run retargeting ads for customers who have visited your website. When someone visits your site and then goes on to buy a product from another website, you don’t want them disappearing from your radar—or competing against you. With Customer Match, you can keep in touch with these customers while they browse online. So how does it work? Let’s say that a customer visits your webstore one day but doesn’t make a purchase at that time. If they visit other websites within 30 days of their visit to your store, you could show them an ad featuring products similar to those they looked at before. It’s a great way to get more attention from people who are already familiar with your brand and products. And if those customers do decide to make a purchase elsewhere, Customer Match will help you find out about it so that you can reach out and try again!

Image Ad Extensions

An AdWords agency Sydney account can create image extensions which can help your business stand out from other ads. These ad extensions are interactive and encourage users to learn more about your business by scrolling or clicking on them. Use these extensions as a way to inform potential customers of a discount, free shipping, and similar deals that they’ll be able to take advantage of with their purchase. You should have no trouble finding new customers with these additional tools on your ad.

Shopping Campaigns

It’s a common misconception that Google only runs Search Campaigns. And while it’s true that Search campaigns can be highly effective, Shopping Campaigns should not be overlooked. It might just mean for you less clicks and more conversions, so it’s worth looking into. AdWords agencies have honed Shopping campaigns over many years, so trust their expertise on how best to drive traffic and increase sales using Shopping campaigns. You could also use Display or Video campaigns with your Shopping campaign.

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