Elements That Boost The Conversion Power Of Landing Pages

By Author: Luminary Software
Total Articles: 15
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There are certain elements that make a website’s landing page extraordinary and can immediately wow the potential customers while also boosting conversions.

Here we are going to discuss exactly the same elements:

1.) Excellent copywriting: A business website exists to accomplish one principal goal i.e. to generate more customers. Now whether that website is being made by some of the finest web developers in Saskatoon or you choose to do it yourself, it needs to carry exceptional copywriting. Write out clear, crisp headlines that immediately catch the audience’s attention. Produce a copy that is relatable, conversational and easy to understand. Make sure there are no spellings or grammatical mistakes because that is a huge turn off.

2.) High quality visual elements: High resolution pictures and videos are an essential part of any good business website according to a Saskatoon web design company. And rightly so because pictures catch attention and make the audience take notice of section more carefully. ...
... A landing page should also have a well-defined color palette and page layout that draws the attention in and leads the customer’s eye to the next relevant information. A good visual element allows the audience to imagine what it would be like to use a particular product or service.

3.) Reviews and testimonials: A lot of Saskatoon web designers lay emphasis on including genuine customer reviews and testimonials in the website because these influence customer choices to a very large extent. Positive reviews increase the audiences’ confidence in the brand and they are very likely the last push needed before a final decision to purchase is made. Credibility is important for the sustenance of any business long term and positive testimonials make that happen.

4.) Eliminate distractions: A landing page should be free of all kinds of distractions - this basically means that anything that can supposedly lead the audience out of the landing page should be eliminated. These can include external links, irrelevant information and other data that may be not be important for this particular page. Let the landing page have a smooth flow so that there are highest chances of successful conversions, says an agency dealing in custom web design in Saskatoon.

5.) Staying in touch with the customer: The objective of any business is not to make a sale and then let the customer go but to be able to serve them in a manner that they keep returning. Therefore, it is important to procure the contact information of a customer; this information though should be minimal and the customer should be able to fill it out properly in the ‘contact info’ section of your landing page.
Following the above points will undoubtedly prove beneficial when you are trying to map out good landing pages. If you’re in Saskatoon and still unsure on how to go about this, then hire a professional Saskatoon web design agency (or independent web designers in Saskatoon) and they will guide you in the right direction.

Author Bio: Luminary Software helps you make your website an effective sales and marketing tool. With our web design and development solutions in Regina, we create platforms to drive business outcomes while nurturing best of customer experience.