The Key Elements Of Market Research

By Author: Seán McNally
Total Articles: 7
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Market research can be one of the most challenging and time-consuming parts of starting a new business, but it’s also one of the most important. To ensure your business will be successful and profitable, you have to know exactly what customers need and want from your products or services, what they expect from your prices, and why they would choose to buy from you instead of your competitors.

While this information can be difficult to come by, there are several key elements of market research proposed by the experts of a reputed market research company in Sydney that are easy to implement and will help you gather the information you need to succeed.

Quantitative Research

Sometimes referred to as numerical or statistical research, quantitative data is based on numbers, percentages and other facts that can be easily quantified. When deciding how much to charge for your services, for example, you could collect information on what similar businesses charge in your area. Perhaps you’re trying to reach younger consumers who don’t watch TV or read newspapers but do spend hours every day on social media, ...
... you might consider surveying their habits.

Qualitative Research

You’ve thought long and hard about your business idea, and you have a customer profile in mind as well as a clear understanding of what problem your product will solve. Now is your chance to get inside the minds of potential customers so that you can answer one fundamental question: Will people actually buy what I am selling? Getting out into the field and meeting with real consumers provides invaluable information about how people might react to your idea for a product or service.

Process Evaluation

It helps to know what market research is and how to go about researching a new product. Do your homework before you get started, or you’ll waste a lot of time and money on something that isn’t going to pay off in a meaningful way. Instead, consult a professional market research agency in Sydney with years of experience to help achieve your business goals.

User Feedback

What is it, and why is it important to conduct user feedback for your business? You can’t build a successful product or service if you don’t know what people need, so conducting market research on your target audience will tell you what you’re doing right and wrong. It all comes down to knowing your audience and serving their needs as much as possible.

Surveys

The most common form of market research is surveys which are questionnaires that gather information from a representative sample. Surveys can come in many different forms: online, paper and pencil, video; each one giving you different insights into consumer behaviour.

Brainstorming and Concept Testing

In addition to talking with industry experts, you’ll want to reach out to your potential audience and ask them what they want. The best way to do that is through a brainstorming session where you talk aloud about products and services you can create. This will allow you to sort out all your ideas and choose which ones will work best.

Need help with market research? A marketing research company in Sydney can help you.

The author is the founder of a reputed market research company in Sydney that delivers evidence-based strategies for clients seeking growth. Visit https://erisstrategy.com.au for more details.