Mistakes You Need To Avoid When You Are Designing Custom Plastic Business Cards

By Author: Steve Morgan
Total Articles: 63
Comment this article

Your business card is an extension of your brand. However, business owners tend to overlook it. Your business card can help you get the job done. If you have a well-designed custom business card, your business will look more credible to potential customers.

But before you start to print your plastic business cards, here are a few mistakes that you need to avoid.

1. Using Thin Paper

You might be looking to save some money on plastic business card printing but make sure that you don’t cut down on the cost by using thin paper. It is one of the most common mistakes that people tend to make when printing business cards. Nothing’s worse than getting a business card that will flop around in your hand as it is thin paper. It creates a poor impression of your business and shows that you don’t care.

2. Choosing Low-Resolution Images

When you are designing the business cards, you have to make sure that you are only using high-resolution images. A low-resolution image can make the business card appear pixelated. ...
... That is surely not going to look good.

Based on the screen size, desktops or laptops display images around 72DPI. It can be too low when it comes to printed media. If you are printing an image that is 72DPI on paper, it can give a grainy look.
When you are printing square business cards for your business, make sure it is at least 300DPI for the artwork and logo photos. It ensures that the images look crisp and clear on the business cards.

3. Including Outdated Information

In case you are handed a business card that has outdated information, you might not consider them to be reputable. Rewriting the updated details might not also be a good idea. This can create a wrong impression about you to your clients.

So, make sure that your business cards only include updated information. Do not be afraid to recycle your old cards, which have outdated details about the business.

4. Making the Texts Too Small

Often, people design their first business card on the computer without even zooming out for checking out the font sizes. It can have a negative impact as you might end up with a card that has texts, which are too small. Small texts on the business cards can be unreadable. The result is the business card will end up in the trash can.

The texts have to be large enough for people to read. Whenever you are making changes to the design, make sure that you are zooming out to know what it is going to look like when you have printed it.

5. Not Checking for Typos or Misprints

Typos and grammatical errors will tell your customers that you are not paying attention to the details of how you are running your business. Sure, everyone can make an occasional mistake. But your customers can expect you to proofread them before you opt for square business card printing.

6. Not Taking Call-to-Actions Seriously

Your call to action is included in the website and other marketing materials. So, it can be a good idea to include them in your business cards, too. There are various ways to add call-to-action to the business cards. Don’t be afraid of some options. Add CTA to the card to find out the best option.

7. No Branding

You have to build a brand story. When you try to make an unforgettable impression, playing safe is not going to help. You should not use generic visuals on the card. To make your potential customers remember you, it is important that you use distinctive branding. It will help you stand out.