Marketing In Facebook

By Author: Percy Lawrence
Total Articles: 10
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Ever since a certain young chap, a Mr Zuckerberg, decided, in his dorm room, to create a shared site for school acquaintances to keep tabs on what was happening around campus and town, the world has bit by bit had to acknowledge, deal, and live with Facebook.

Facebook has turned a lot of web-based promotion ideas on their side given that it staked its claim to more than 820 million eye balls in consumer awareness plus billions of page impressions a day. Now, every company serious about grabbing the youth market can't be forgiven for going to publicize or promote products avoiding Facebook.

What Google did for search engines, giving birth to activities such as Web optimization or Search Engine Marketing, Facebook did likewise for Social media, giving rise to social media marketing as a service and strategy. How quickly the environment shifts!

When starting a marketing campaign, these days, companies need to assign ample resources to activities related to Facebook and efforts to capture audiences on the social platform. Typically, this means engaging SMM experts who have standing strategies and systems capable ...
... of setting a client up quickly and making the appropriate arrangements to get the client quickly engaged with his target market.

Contrary to common belief, marketing on Facebook is not about making friend. Instead, it is about building brand awareness. Facebook has been criticized as an online marketing tool for its inability to get users to click through to different offerings hawked by its advertising system. Most online marketers have scoffed at the low click through rates and simply stopped bothering with the service. This is a big mistake...

What Facebook lacks in immediate action, instant (Return on Investment) ROI, like Google, it certainly makes up for in brand recognition and product recall...something Google is weaker on.

This is because Facebook is about association, socialization and trendiness. One friend, friend 'a', likes brand 'x', and Facebook tells the next friend, friend 'b', who, because he likes friend 'a', chooses to like brand x, or recognizes the brand and associates it with friend 'a'. Subliminally, the good vibes and feelings friend 'b' associates with friend 'a', are slowly inherited by brand 'x'.

In this way Facebook creates a fertile environment for marketers looking to build long term branding campaign... unlike Google.

This means that, though one 'loses' money on Facebook in the short term, but recoups his value immediately, on Google, with Facebook, the returns stream in over much longer, possibly more beneficial periods. Longer term strategies will inevitably cost you less as the awareness can be transferred, whereas search will always be bound to Google� food for thought indeed.

So next time you are thinking of making a quick buck off a new site, remember the simple rule: Google = quick returns, Facebook=long term recognition . Choose your strategies wisely. Mix and match for best results!
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