Learn Why Webinars Are Great For Present And Future Businesses

By Author: ifmeets
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A webinar in layman’s terms is similar to a seminar, except hosted on the internet. The audience connects via digital platforms that allow video and audio capabilities, enriched with other features to make the webinar engaging. Participants can share their thoughts, put-forth presentations, videos, images, run polls or surveys, or build a quick feedback questionnaire.
Based on a study for webinar effectiveness statistics, a Q & A session is the most engaging tool for a webinar.
If you’re a type that likes to use writing as a means to convey the right message, then integrated digital whiteboards would serve you great. Webinars are great to run live brand demos, and in-house training sessions, build thought-leadership ecosystems, generating leads, etc.
More than 60% of marketers deploy webinars as a strong tactic for their content strategy.
Still on the fence on how webinars can help your businesses make it to the next level? Read on…
In this section, we focus on powerful benefits that can help you extract the true value of webinars.
Power value #1: Reach out to a global audience. ...
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When it comes to leveraging the true value of webinars, “reaching out to a global audience” stands at the top of the list. Webinars help you connect with a whole lot of people from anywhere in the world. With no geographical boundaries, it becomes easier to connect with individuals from various countries.
You could be sitting in India, while your audience is viewing your webinar from Australia, the USA, the Middle East, or any other continent or country. Webinars are great for brands or businesses with global listeners. Marketing and sales teams do not have to travel, furthermore leveraging cost savings.
B2B firms organize more than 60% of the webinars each year.
Power value #2: Raise brand cognizance.
Building brand identities can take up a significant amount of cost, time, and resources. Webinars help you build a global brand voice with the existing digital resources at hand. Here’s how you can leverage platforms like iFWebinar to enhance your brand personality.
 Based on how smartly you build your presentations, attendees can achieve continuous exposure to your brand or product elements
 This helps improve brand recall value
 Designing content that connects with your brand audience helps improve the perception
 While these advantages can be quantifiable to a certain extent, they can enable you and your business to identify opportunities
More than 75 % of the webinars are hosted to boost engagement and sales.
Power value #3: Build greater lead capacities.
Lead generation is the fuel that drives businesses to sustain and win. Without strong quality leads, business growth can be dwarfed. However, getting quality leads without a strong online brand presence can be challenging. Here’s how webinars can help you connect with potential customers.
To attend webinars, attendees need to register. This registration process can include a simple form with details like Name, address, company, email-id, contact number, etc. As someone registers for your webinar, they do become a potential lead based on the interest expressed by the attendee(s).
Once familiar with the brand, strong marketing, and sales funnel can be built. Webinars help you augment lead generation and better overall conversion. Other features webinar hosts can leverage are online polls, quick Q & A’s, and live chats.
Studies suggest more than 35% of the webinar attendees can turn into qualified leads for a brand or business.
Power value #4: Foster quality leads.
Converting potential leads to buying customers can be a challenge if not executed correctly. Webinars can help you do it right whilst building a relationship with the client. Educating and telling your audience more about the brand or product and how it can solve their challenges sets an instant connection or impression.
While acquiring new customers can be tough, audience engagement is the optimum solution to get new customers or retain existing ones. The presence of videos does help drive engagement, but it is a personalized connection that brings credibility to the online community and creates a better scope of customer engagement. This would be a major benefit that webinars offer business owners.
Based on webinar marketing statistics, 500 to 1000 leads are generated from B2B webinars.
Power value#5: Save money whilst augmenting authority and influence.
The use of webinars does help save money by mitigating the need to rent rooms or spaces. Webinars are easier to manage, rather than in-person events. Saving money can also be achieved by reducing unnecessary spending on hotel bills, other facilities, and more.
Webinars are the simplest and most cost-effective ways of influencing your brand audience through greater visibility. Being a digital platform, webinar hosts can customize their experience through interviews, events, multiple speaker discussions, etc. All this can be achieved within your goals and budgets.
The average cost of a webinar can range from $1000 to $4000 depending on the type of software platform or promotional costs.
Top 5 webinar metrics to look for.
 Attendance
 Audience engagement and retention
 Lead generation
 Brand awareness
 Audience feedback
Conclusion.
Are you confident to host your very own webinar?
From enhanced visibility to gaining more leads, and economizing, there’s a myriad of reasons to host your very own webinar. To boost their credibility and influence, business owners can invite industry leaders to join the webinar. Webinars can help demonstrate brand value and promote businesses in a positive direction. As the world begins to adjust to the new normal, it might be the best time to host webinars. Turn to iFWebinar, and convert your engaging webinars to high revenue streams. Start hosting your webinar now!

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