Oral Care Market : Market Opportunities, Structures, Drivers And Competitive Landscape

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The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases; growing awareness about oral hygiene, rising dental healthcare expenditure; and an increasing number of small/private clinics with dental dispensaries are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care market.

According to the new market research report the Oral Care Market size is projected to reach $54.9 billion by 2026 from $47.2 billion in 2021, at a CAGR of 3.1%.

Based on product, the oral care product market is categorized into toothpaste, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. In 2019, the toothpaste segment was expected to account for the largest share of the Oral Care Market. The large share of this segment can primarily be attributed ...
... to the enormous adoption of toothpaste for maintaining oral hygiene, the treatment of dental caries, and its use in post-surgical procedures.

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By distribution channel, the Oral Hygiene Market is segmented into consumer stores, retail pharmacies, dental dispensaries, and online distribution. Online distribution is expected to grow at the fastest CAGR in the forecast period in this segment. This high growth can be attributed to the increase in the number of e-commerce platforms focused on oral care/oral hygiene products, better convenience and availability of a variety of products through this channel along with proper discounts.

Some of the key players competing in the oral care market are Colgate-Palmolive Company (US), The Procter & Gamble Company (US), GlaxoSmithKline PLC (UK), Unilever PLC (UK), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co., Inc. (US), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (US), GC Corporation (Japan), Sunstar Suisse S.A. (Switzerland), Perrigo Company plc (Ireland), Dabur India Ltd. (India), Orkla (Norway), Dentaid, Ltd (Spain), Henkel AG & Co. KGaA (Germany), LG Household and Health Care Ltd (South Korea), The Himalaya Drug Company (India), Young Dental (US), and Ultradent Products Inc (US).

Colgate-Palmolive Company (US) is a global leader in the toothpaste and manual toothbrushes market. The company provides advanced oral care products for kids and adults. High investment in R&D enables the company to develop new and advanced toothpaste and toothbrushes for the oral care product market. The company invested approximately USD 281 million in 2019 in R&D. Though the company has a rich product portfolio of toothpaste and toothbrushes, the company does not offer denture products and prosthesis cleaning solutions.

Colgate-Palmolive has a strong geographic presence across North America, Europe, the Asia Pacific, Latin America, and Africa. The company significantly focuses on innovations, product enhancements, and product launches. It also focuses on strengthening customer engagement through promotional activities. Colgate conducts seminars and campaigns to create awareness about oral health.

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In 2019, the Asia Pacific was estimated to account for the largest share of the Oral Hygiene Market, followed by Europe. The high growth rate of this region can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, increasing healthcare expenditure (coupled with the rising disposable income), growing prevalence of dental caries and other periodontal diseases in children and adults, rising awareness about oral healthcare, and willingness to spend more on dental care.

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