Social Media And Franchise: Boost Your Global Network

By Author: the franchise universe
Total Articles: 15
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Any franchise business network can benefit from the notion of 'Think Global, Act Local'. It is becoming increasingly crucial to create a balance between what you need to control and what you can leave to the franchisees when it comes to social media.
Running a business is difficult enough but running a global franchise network is far more difficult. Unlike global brands with regional headquarters, franchise business firms have limited control over their franchise branches. This can be problematic because many parts of the business, such as marketing, directly reflect the franchiser's brand image.
Because lending your brand and logo is the same as lending your face, you must ensure that your company standards are followed throughout a vast network of diverse business units controlled by various people and corporations.
However, if you apply too much control, they will have difficulty attracting local audiences. On the other hand, a lack of control can severely harm a company's reputation.
Expansion to the franchise level carries a lot of risks, but it also comes with a lot of potential rewards. While it ...
... may be tempting to play it safe in some areas to reduce risk, it is crucial to remember that franchises are truly local brands, and local brands must communicate with local audiences.
A clear plan and the means to put it in place are critical fundamental components, but the key is to give people the freedom to create creative material that reflects the overall brand as well as the real values of the community.
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