Why Wikipedia Is A Powerful Marketing Tool For Businesses

By Author: Sunidhi Chauhan
Total Articles: 14
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In the past decade, Wikipedia has emerged as one of the most popular online reference sources. The site's articles consistently show up at the top of online searches. Many business owners wonder if it is possible to write and post about their enterprise on Wiki.

So, should businesses use Wikipedia to drive traffic, leads and sales to their website?

The answer is a huge YES!

A Wikipedia page for your company will increase your recognition and notability and add credibility to your business. This is because Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history behind Shotgun to toilet paper orientation. But it is also a platform where you can learn about Apple, Elon Musk or Intel.

However, you do not need to be a multi-billion-dollar company to benefit from Wikipedia. It just is not for everyone. Should you hire a Wikipedia page creation agency to create a page for you? Read on to find out!

1. Easy SEO win

Did you know that Wikipedia ranks among the top three search results for a mighty 99% of searches? By associating ...
... with a website with such a reputation, you have a high chance of ranking for your services. It will also help boost your visibility and website traffic.

2. Provides traffic to your site

To have decent traffic on your website, you should start being an active contributor to Wikipedia. Along with this, you should also keep improving on your existing article. By hiring a Wikipedia page creation agency, you can get relevant traffic to your website by replacing irrelevant ink and citations with appropriate links to your site.

3. Another channel for brand credibility

Let's say a client searches for your brand online. The more links that refer to your site, the more authoritative and legit you become in the eyes of that client. Now imagine having a page on a reputable site like Wikipedia. It will make your company look professional and successful.

4. Boosts your sales

A Wikipedia page serves as a great way of converting visitors into customers. Since people use Wiki as a reference source, the website plays a massive role in making decisions for customers. A well-written and correctly cited Wikipedia page produces a good number of customers while also increasing sales and boosting your business reputation.

5. Establishes industry expertise

Creating a Wiki page is entirely possible, but it is no small feat. As Wikipedia is such a vast platform, when a brand has a Wikipedia page, it automatically seems like it won. Thus, having an article on your brand on a public website like Wikipedia will make you look like a leader and authoritative figure in your niche.

6. Control over information

Although Wikipedia is free to edit and update information on, each and every edit or update of the Wiki is recorded in the wiki software. If the wrong information is added, the software can quickly revert the changes to the previous version.

7. Chronicles your awards and achievements

The aim of going on Wikipedia is to learn about anything and everything. So, when people read your Wikipedia page, they expect to see important issues and any unbiased information that is relevant to their search. To make your information neutral and impartial, you can hire a Wikipedia page creation service that can help you make a well-written Wikipedia page.

It is important to remember that in order to set up a Wikipedia page, your company must be notable. This means that it must feature a few credible publications.

The hard truth is that not every company is cut out for a Wikipedia page. A small business that is still growing its presence probably is not eligible for a Wikipedia page. If your brand meets the following criteria, it might be a good fit!

• Businesses with third-party articles, media and citations

• Companies that have had some time to establish their brand

• Teams that have the time and resources to become an autoconfirmed user

Thus, learning how to get on Wikipedia is a task that requires much time and effort. If you are unsure where to start, consider partnering with a reliable Wikipedia page creation agency for neutral content that is likely to be published quickly.

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