Signs You Need To Redesign Your Website

By Author: Chris Hekeik
Total Articles: 68
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Whether your business is just starting out or you’ve been in operation for years, it’s always important to make sure that your online presence has the most positive impact possible on your clients and customers. If you’re not seeing the results you want with your web design Parramatta, it might be time to take a step back and see if there are any glaring issues that could be improving your results. To help you make informed decisions, experts from our web design agency Parramatta has created a list of signs that indicate you need to consider redesigning your website.

Poor Navigation

If your homepage lacks a clear menu or your site is difficult to navigate, it’s easy for visitors to get frustrated and leave. If you suspect that your site is confusing, test it by showing it to someone who isn’t familiar with your business, they can help you pinpoint any issues. In addition, make sure your primary navigation has a logical flow. If users need to click three times before reaching their destination, they’ll get frustrated and leave.

Weak Brand Identity

A strong brand identity is something that ...
... differentiates your business from its competitors. It’s what makes people love you and what keeps them coming back for more. Your brand should help your customers identify with who you are and inspire them to trust you. But if it doesn’t give them an instant feeling of recognition, it won’t work for you or your business.

Broken Links

A broken link is a hyperlink that points to a non-existent webpage, or one that has been moved or removed. Broken links can be found in most websites, even high-traffic ones; these sites get so much traffic that it’s virtually impossible for them not to have at least a few bad links. However, when your site contains broken links, that is, when your pages contain dead ends, visitors won’t find what they’re looking for and will leave your site.

Low-Quality Photos or Videos

It’s easier than ever to take and edit high-quality photos for your website. Even an amateur can produce professional-looking images these days. If your site is lacking in quality images, consider taking them yourself or hiring a professional photographer. Even if you don’t have a large budget, there are plenty of inexpensive resources available online.

Slow Load Times on Mobile Devices

Today, more and more web traffic is coming from mobile devices. If your site isn’t optimised for mobile, you could be losing of potential customers. When people visit your site on their phone, it should look and operate like a native app. If your website isn’t designed well for mobile devices, visitors will quickly click away to find something else.

Excessive Popup and/or Ads

If you’re going to use advertisements on your website, they should be subtle. Too many popups and banners will distract users from your content and make them uncomfortable. Make sure that they are positioned in a way that they don’t overtake visitors’ attention. If someone feels like they have been bombarded with banner ads as soon as they land on your site, you might be heading into spam territory.

Need help with designing your website? Please seek the assistance of experts from a local web design agency in Parramatta.

At Modemedia, we talk about brands, think about brands, conceive new brands and lovingly nurture brands from beginning to end. We create, communicate and manage brands to galvanise their impact in the marketplace. We know that distinctive design, high impact messaging, and innovative integration of communication and technology contribute to an outstanding return on investment. We measure our success by the growth and success of our customers. Born from passion and dedication in 1999, Modemedia has evolved from a philosophy that a professional branding service should be a cornerstone of any successful business.