What Are The Key Benefits Of Direct Mail Marketing?

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Are you wondering if direct mail marketing is the right choice for your business’s advertising campaign? Even in this digital age, the advantages of direct mail marketing cannot be overlooked.

With direct mail printing, you can expect to enjoy a better response rate and improved visibility.

It can be the key aspect of your marketing campaign. If you are still not sure, take a look at the benefits it has to offer.

1. Provides Greater Response Rates

Direct mail marketing printing is always known for its better response rate in comparison to the other marketing methods. Its response rate keeps improving with time. Data & Marketing Association performed a survey which showed that the rates at 9% for house lists- for people who have already been engaged with the brand.

There are several factors that contribute to this increase, including personalization. Emails do not even come close to a 5% response.

2. People Love to Receive Mails

People still love to receive mail. Most people would rather sift ...
... through the direct mail postcards or flyers to browse for the products, instead of doing it through an email. As the email boxes are exploding with email these days, people are hardly excited to receive an email.

With time, mail has become less common when it comes to marketing but people still like to receive mail. This makes them feel that the brand is giving them personal attention. No doubt, mails are exciting to receive. It is just like receiving a postcard or a letter from a friend. Customers tend to appreciate receiving mails from their favorite brands.

3. Direct Mails are Affordable

Regardless of what people believe, one of the primary benefits of postcard printing and mailingis that they are affordable. It has been ranked as one of the most efficient strategies to get customers to do what you want them to. Advertisements for TV might appear to be a better option for increasing your brand value but with a successful direct mail, you can see an enhanced response rate. Direct mail marketing can outweigh many options.

4. They are Tangible

Many people like receiving mailed marketing messages. A study has shown that 59% of the people loved getting mails from brands telling them about the new products. Direct mail is a tangible form of marketing. Your customers can put them in their bags or just hang them on the refrigerator door as a reminder.

5. Direct Mail can Build Trust

Direct mail has been around for a long time. It is impermeable to the several drawbacks of digital advertising. There is no way you can infect someone’s desktop or laptop with a direct letter or postcard. The familiarity of the mail helps in creating a sense of trustworthiness and security. This tends to resonate with several customers, especially if someone is old and is not tech-savvy.

6. Gives a Multichannel Experience

Direct mail is an important aspect of a cross-channel marketing campaign. It creates aligned online and offline advertising campaigns, which complement each other. All in all, brand recall is higher if the email marketing campaign is followed up with a direct mail campaign. Also, you can see an increase in the response rate if your digital display ads are supported by a direct mail campaign. The multichannel marketing direct strategy can prove to be really useful.