Elements Of Sales Funnel Design : Important Points To Remember

By Author: James Brown
Total Articles: 8
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In the age of eCommerce and the increasing porlefrtion of digital transactions, the idea of a sales funnel has become crucial in contemporary business parlance. It is a big factor nowadays that can determine the potential success or failure of a business in the long as well as the short term. In this article today, we will talk about different aspects related to sales funnel design and why sales funnel design parameters have grown to become a massive aspect of digital commerce.

We know that the modern digital marketplace is now the primary driver of sales and transactions in many places all over the world. The potency of the coronavirus pandemic and its adjoining restrictions have also forced people to look towards e-commerce as a viable means of getting their desired goods and services. A well-positioned sales funnel conversion panel can help businesses to convert potential customers into actual ones and develop a long-standing relationship with a wider network of consumers that is based on the ideas of trust and reciprocity.

Before delving into some of the more intricate aspects of the topic of sales funnel ...
... design, let us take a moment to understand what we mean by the term sales conversions and how it has a bearing on the future success of your business.

What are sales funnel conversions?

A sales funnel or sales conversion is a phrase that you will often hear in digital marketing circles. If we are to explain it n simple terms, a funnel is nothing but the process through which a potential customer moves from the point where they see your product and service and decide upon buying them. The entire process of the customer viewing your products, to choosing the best ones to decide to purchase is included in the entire sales funnel process. We can give a simple example to demonstrate how a sales conversion funnel works.

Suppose you own a local business which might be any kind of business. Let's assume it's a boutique. Now a potential customer walks by your boutique and is drawn to some of the designs that you have displayed on the shop window. The next step in the process of a sales funnel conversion panel is when they decide to go into your shop and begin checking your products out to find one that they like. Conversion does not necessarily always have to mean the buying of a product. It can include things like downloading of a lead magnet or subscribing to a newsletter or element list.

There are also some ways through which you can check your sales funnel conversion rate to analyze how it's going. All you need to do is simply divide the total number of successful conversions by the number of people who have entered the conversion funnel. There are also sales funnel calculator software available in the market which can do this for you if you simply put in the values and let it compute the end result.

There is a lot of talk about what the average ideal conversion rates should be. This is a contested topic and there are some different ballpark numbers that have been mentioned. On average, we can say that anything above 5 percent is a really good sales panel conversion rate.

Ways to Increase Sales Panel Conversion Numbers

AIDA Model

This method is one of the more traditional methods of increasing the sales panel conversion rate of your website or eCommerce venture. It involves a four-step plan of action that seeks to influence visitor behavior.

The first step is to create awareness about what your brand stands for and how you are looking to make a difference. The next step is to generate interest about your brand and the products and services that are on offer. Then the focus is on enabling the prospective customer to desire the product or service by offering credible information and relevant details. The last part of the conversion funnel in the AIDA model standards for Action which is geared toward directing the visitor to act on their desire and fulfill a lead.

Keep in mind however that this is a traditional method used in physical marketing and may not be best suited to all conditions and circumstances when it comes to eCommerce.

Value Ladder Model

This is a model which involves the setting up of a virtual ladder for website visitors. The objective is to push the visitors along the value ladder and enable them to have a perception of added value received through every large or small step that they take. It usually involves offering some freebie which is classified as bait. This establishes a relationship with the customer and acts as the foundation of providing progressive value through every successive purchase.

Conclusion

In this article today, we spoke about the sales funnel conversion panel and the way in which you can increase your sales panel conversion rate. We started off with a brief intro where we explained the concept of a conversion funnel and how it works in the contemporary era of digitally-driven business and commercial activity.

In the following sections, we moved on to the topic of ways in which you can increase conversions and why it is important to do so for a growing business. Keep in mind that if you are unfamiliar with these aspects of digital business operations then we would recommend you hire a professional agency to manage these aspects of your business.

Janbask Digital Design is a much celebrated and popular name in the field of digital design solutions and offers an impressive range of web designing services that also cover conversion management. We would definitely urge you to take a look at its website as it has the required experience and know-how to effectively analyze the problems of your online business and provide innovative and unique solutions to them.